Banyan Tree pools in Villas
While the Indian wedding and honeymoon markets remain a key component of Banyan Tree’s business strategy, the group is also tapping the family segment.
TT BUREAU Singapore-
based Banyan Tree Hotels is strategically focussing on India, as a key emerging market. The group will mark its debut in India with a hotel that would open early next year at the private island of Nediyathuruthu in Alleppey district of Kerala. The company’s first property will be run under a management contract. Talking about in line with the group’s worldwide growth expansion plans to increase its presence to over 80 locations in 30 countries by 2012. A signature Banyan Tree Resort designed on the concept of ‘pool villas’, all the 59 villas of the Banyan Tree Kerala will offer views of the waterways, canals and tropical greenery around the island.”
While the Indian wedding and honeymoon markets remain a key component of Banyan Tree’s business strategy, the group is also keen on targetting the family segment. which will cater to about 40 people at a time,” he adds. With increased brand visibility in the India market, Banyan Tree aims to attract more Indian travellers to its hotels and resorts in Bangkok, Phuket and Samui in Thailand; Bali and Bintan in Indonesia; Maldives and Seychelles as well.
Going forward, the group is finalising plans to enter Goa. “Goa is on our list of destinations and a local partner is already on-board for the Angsana brand. The group will also look at urban locations such as Delhi and Mumbai in the near future,” he adds.