“The roadshows will promote honeymoon, golf and wedding tourism.

Since Turkey is gaining a lot of popularity in these segments in India, the hoteliers want to put more effort in popularising these. We have been in touch with TAAI, TAFI, OTOAI and other important organisations and

Talking about the roadshows as a first- of- its- kind initiative in India, Ayturk says, “The idea for this came from queries received from the trade. Such roadshows and training programmes are indeed very necessary. The hotels have been coming to India on their own and promoting themselves, but this is the first time that they are hosting a roadshow as a federation.”