MICE Window
Presently, our focus in India has been predominantly leisure. We do see the potential in MICE, especially with the feedback we received from leading travel brands in India, whom we met recently. Going forward, we will like to address the unique requirements of this segment.
have had some wonderful opportunities to showcase our MICE potential to key decision makers in India, like at the IIFA awards. We now want to see a growth in this market. MICE market also creates opportunity for repeat visitors.
I would like to share an interesting query from a gentleman in Mumbai, who asked whether we are concerned about brand USA coming into India. We are, in fact, happy about the said development for two reasons. Firstly, competition for a country like Canada is not from USA, but Australia and Europe, which take tourists away from us. The positive thing in the said development is another voice talking about North America.
There are about 9,60,000 Indians who would like to visit Canada in the next few years
Canada’s offerings are very different from the US. The most important aspect in my opinion is to find the right set of travellers. According to our research, there are about 9,60,000 Indians belonging to middle and upper class, who would like to visit Canada in the next few years. Hence, there is a big opportunity and the pie fortunately is big enough for both USA and Canada, which we will also look into as joint packages.