Singapore - The Holiday You Take Home With You

With the new Singapore campaign, the idea is to tell people that holidays can also be about enrichment. It is for people who want to take something more from their holiday. For eg, if you have always wanted to sky dive, but never had the courage or place to do it, you can take the first step towards sky diving in Singapore, by trying out the I–Fly which is a sky-diving stimulator. It creates a very safe environment for you to try and practice your skydiving skills before you go for the actual jump. For someone interested in food, we don’t just have a great variety of food in Singapore, we also have some very good culinary schools, where one can learn cooking, one of our taglines is “Leave as a foodie, return as a chef”. We want to sell the idea that you can be transformed by your travel to Singapore.