Pro­vid­ing ‘qual­ity tourism’ to the In­dian trav­eller

TravTalk - India - - Nto -

I was here be­fore from 1999-2002. In 2002, Sin­ga­pore re­ceived around 370,000 vis­i­tors, in 2011 we did about 870,000, the num­ber in nine years grew al­most by 2.5 times and that de­spite the de­pre­ci­at­ing value of the In­dian ru­pee. When I left In­dia, one Sin­ga­pore dol­lar was equal to ` 24-25, now it’s al­most equal to ` 45. De­spite that, many In­di­ans are still ex­cited about go­ing to Sin­ga­pore and that shows in the num­bers. We have not just been do­ing good mar­ket­ing in In­dia, but we are also spend­ing a lot of time think­ing about what are the new prod­ucts that we can bring in. Over the last 5 years we have seen more than 10 bil­lion dol­lars worth of new at­trac­tions open­ing – we have had two in­te­grated re­sorts - the Ma­rina Bay Sands and Re­sorts World. There has also been a lot of con­scious ef­fort by the government in en­cour­ag­ing the pri­vate sec­tor to in­vest in new tourism prod­ucts.

Peo­ple come to a des­ti­na­tion not just be­cause of good mar­ket­ing, but also be­cause you are able to of­fer them some­thing new and ex­cit­ing. This con­stantly evolv­ing in­vest­ment into the tourism land­scape is very

im­por­tant to keep Sin­ga­pore fresh and ex­cit­ing for the In­dian au­di­ence. As In­dia ma­tures as an out­bound coun­try, peo­ple are mov­ing be­yond just hav­ing a check­list of things to see or do.

Cur­rently the five In­dian met­ros that we have been ac­tive in are Delhi, Chen­nai, Bengaluru, Mum­bai and Kolkata. The other cities we are look­ing at are Chandigarh, Kochi, Coim­bat­ore and Hy­der­abad. For us the very first as­sess­ment point is air con­nec­tiv­ity, all the cities that we men­tioned, ex­pect Chandigarh, have di­rect flights to Sin­ga­pore.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.