Intra-region marketing

The competition is not so much between South East Asian countries, going forward the competition is among regions, how does South East Asia compete against North Asia, Japan and Korea, Hong Kong and Macau or Middle East and Europe. I think there are many places in South East Asia that many Indians are not aware of; like Myanmar, Laos, Vietnam, and if they choose to go to these destinations Singapore might benefit as they might choose to club this destination with Singapore - a temple experience in Myanmar with a city experience in Singapore. So, competition is not intraregion, it is inter-region, because if people go to Europe or the Middle East, they won’t come to Singapore at all. At the ASEAN level, we have been very open to working with each other, and we have started doing so for cruise tourism. If South East Asia is more appealing to visitors, then Singapore will benefit from it.