‘Travel Cloud’ is the next step
Small and medium enterprises should focus on tech solutions to enable a multi-channel distribution platform in context to internet and mobile platforms.
Upbeat on prospects of the travel industry in the BRIC countries - Brazil, Russia, India, China and in other developing countries, Vipul Doshi‚ Chief Executive Officer‚ InterGlobe Technologies insists that the small and medium travel agencies should focus on tech-enabled multi-distribution channels, cloud computing and data analytic solutions.
“To tap new opportunities, small and medium enterprises should focus on key technologies. They should start with multi-channel distribution platform in context of internet and mobile platform. The internet provides an unparalleled platform to reach out to almost all corners of the world at a nominal cost. Over the last decade, the internet has become a robust platform for providing connectivity across the globe especially in high growth markets including BRIC economies. The modern business traveller is mobile in more than one sense. We see mobile technology gain--
Holiday booking on mobile phones will be the biggest consumer trend to impact the travel and tourism industry
ing great importance in the travel business. The booking of holidays on mobile phones and other new technologies will be the biggest consumer trend to impact the travel and tourism industry,” said Doshi.
“Further, on-demandtravel-service is becoming the benchmark and a huge opportunity in the market. Here, cloud computing helps travel companies move away from a CAPEX model, reduce their costs and create an ondemand-service model. We have increasingly developed and deployed travel solutions on cloud and have partnered with service providers. Cloud-based solutions (‘travel cloud’) will increasingly become important in the days to come. Moreover, big data solutions have just arrived in the travel industry. As organisations move towards the continuously connected future where analyzing customers’ data is a huge problem compared to gathering it, an on-time analysis of this data can provide key insights needed to provide cus- tomised offerings to customers. Moreover, big analytics enabled companies should take better decisions with better information in areas such as eliminating the travel supply chain waste and enabling ancillary and crosspartner selling,” he added.
On the business front, Doshi is confident that IGT will close the present fiscal with a growth of 10-15 per cent. Moving forward, raising hopes, Doshi adds that despite the recessionary effects of an uncertain global economy, the travel and tourism industry continues to remain upbeat. Most market watchers and travel organisations are bullish on the growth of the industry in the long term despite a temporary slow growth in the near term.
Chief Executive Officer InterGlobe Technologies