On the ‘Kaapi Trail’ in Kar­nataka

Unique cof­fee-grow­ing re­gions are high­lighted in this new ini­tia­tive by Kar­nataka, BIAL, Thomas Cook and MOT wherein her­itage, leisure and ad­ven­ture trails are de­signed to at­tract a va­ri­ety of trav­ellers.

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In­no­va­tion is the word in 2013 and this is show­cased by a group of in­dus­try stake­hold­ers through ‘Kaapi Trail’ pack­ages in­tro­duced in South In­dia.

Fol­low­ing the success of Kaapi Trail Fes­ti­val in 2012, Ban­ga­lore In­ter­na­tional Air­port Lim­ited (BIAL), in col­lab­o­ra­tion with the Min­istry of Tourism, Kar­nataka and Thomas Cook (In­dia), has re­cently launched a se­ries of pack­ages and trails (ad­ven­ture, leisure and her­itage) cov­er­ing the top cof­fee-grow­ing re­gions in South In­dia. The trails will not only en­gage the tourist with the his­tory of cof­fee, pro­cess­ing of the beans and the ex­pe­ri­ence of stay­ing in the mid­dle of cof­fee plan­ta­tion, but also con­nect them with the lo­cal cul­ture, cui­sine and in­dulge them in moun­tain treks, cy­cling tours and her­itage walks to an­cient tem­ples and palaces, jeep sa­fari in wild life sanc­tu­ar­ies and much more.

Through Kaapi Trail, we in­tend to in­crease air traf­fic and show­case the state

To pro­mote eco­tourism in the re­gion, home­s­tays are also in­cluded in the cof­fee plan­ta­tion ar­eas. San­jay

Through this ini­tia­tive, we of­fer a flavour of vi­brant cof­fee cul­ture of South In­dia

Reddy, Man­ag­ing Di­rec­tor, BIAL, says, “Our main in­ten­tion is to make cof­fee trails just a sin­gle-click op­tion for global cof­fee lovers. Through Kaapi Trail, we in­tend to not only in­crease our pas­sen­ger and air traf­fic at the air­port, but also show­case the state in a new light and fo­cus for domestic and in­ter­na­tional tourists ( both leisure and MICE). With In­dia con­sum­ing over 100,000 tons of cof­fee a year and it be­ing the sixth largest cof­fee pro­ducer in the world, the Kaapi Trail is a must-do for cof­fee en­thu­si­asts.”

Talk­ing about the unique cus­tomer-cen­tric travel ex­pe­ri­ences,

Mad­ha­van Menon, Man­ag­ing Di­rec­tor, Thomas Cook (In­dia) said, “Through this unique travel ini­tia­tive, we in­tend to of­fer a flavour of rich and vi­brant cof­fee cul­ture of South In­dia to our domestic and in­bound trav­ellers. Our tech­nol­ogy plat­form pro­vides ef­fec­tive show­cas­ing of the di­ver­sity of th­ese travel pack­ages with sim­ple book­ing process.” Trav­ellers can book th­ese trails with any of its 253 of­fices (in­clud­ing 27 air­port coun­ters) in 102 cities across In­dia, Mau­ri­tius and Sri Lanka or with any of its 124 Gold Cir­cle Part­ners and 169 Pre­ferred Sales Agents in over 100 In­dian cities. The trail pack­ages cost be­tween ` 28,000-`

32,000 per per­son for a six-day trip.

Mad­ha­van Menon

Man­ag­ing Di­rec­tor Thomas Cook (In­dia)

San­jay Reddy

Man­ag­ing Di­rec­tor BIAL

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