SW Ger­many for af­ford­able tours

The tourism board has in­tro­duced an ar­ray of pro­mo­tions, pack­ages and deals to at­tract fam­i­lies and FITs. gives de­tails on how the tourism board plans to fo­cus on more sec­tors to push num­bers from the In­dia mar­ket…

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a bid to en­cour­age af­ford­able travel, South West Ger­many has re­cently in­tro­duced at­trac­tive travel cards cov­er­ing six cities of the re­gion – Stuttgart, Mannheim, Freiburg, Karl­sruhe, Con­stance and Hei­del­berg for fam­i­lies, groups, FITs, VFR and corpo- rate trav­ellers. It has also in­tro­duced ‘Add-on pack­ages’ for cor­po­rate trav­ellers who want to ex­tend their busi­ness trip to ex­plore the city for one, three, four, five and six nights.

Ac­cord­ing to the tourism board, In­dian trav­ellers spend the high­est num­ber of nights (6.8 nights per visit) in South West Ger­many as com­pared to other na­tion­al­i­ties. Over 22,000 In­di­ans vis­ited the re­gion be­tween Jan­uary – Novem­ber 2012 ac­count­ing for 150,000 overnights and spend­ing 108 Eu­ros on an av­er­age per day per per­son. With 350 des­ti­na­tion spe­cial­ists in In­dia through Cuckoo Spe­cial­ist Train­ing Pro­gram for tour op­er­a­tors, South West Ger­many in­tends to fur­ther reach out to agents in met­ros and Tier II cities to in­crease the In­dian overnight fig­ures.

Ac­cord­ing to Hans-Jorg Had­bawnik, Re­gional Di­rec­tor – Rus­sia and In­dia, Stuttgart Mar­ket­ing and Tourism; In­dia is one of the most po­ten­tial tourism mar­kets for the re­gion and it’s im­por­tant to make the des­ti­na­tion more af­ford­able to fur­ther boost the mar­ket. He said, “With slow­down in Euro­pean econ­omy, it is im­por­tant for us to make tourism more af­ford­able. Since our re­gion is well-con­nected with top cities in Europe, In­di­ans (both leisure and busi­ness) can visit South West Ger­many and com­bine it with other coun­tries. The per­cep­tion of Ger­many as a busi­ness des­ti­na­tion is chang­ing among In­dian trav­ellers and we are cap­i­tal­is­ing on fur­ther es­tab­lish­ing our re­gion as leisure des­ti­na­tion for fam­i­lies, FITs, hon­ey­moon­ers and cor­po­rate trav­ellers. With th­ese at­trac­tive pro­mo­tions, we are con­tem­plat­ing a growth of min­i­mum 10 per cent in overnights from In­dia in 2013.”

Hans- Jorg Had­bawnik Re­gional Di­rec­tor – Rus­sia and In­dia

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