Light, Camera, Action for LHW
The group is highlighting iconic properties this year which were a part of international movie sets and backdrops since its inception…
ANITA JAIN Celebrating
its 85th anniversary, The Leading Hotels of the World (LHW) has introduced a theme for this year – ‘Lights, Camera, Leading!’ to showcase the global iconic properties to the travel trade. Under this, it has also launched a micro site (www.lhw.com/inthemovies.) to put forward the selected 85 iconic properties available on just one click for trade and guests and also highlight the unique activities for guests to indulge in at those properties. Moreover, it is also redesigning its India website by making it more informative, interactive and loaded with content and pictures along with getting active on social media channel.
Sowmyaragavan TE, Director – India, The Leading Hotels of the World India said, “Hotels are no more a place to just stay during hol- idaying as more and more properties are coming up with activities to engage their guests for better stay and relaxation. And, increasing number of Indians are opting for iconic properties due to their passion for Bollywood and international film industry. With our set of iconic properties and our theme for this year, we intend to target the audience who are looking at ‘experiential’ stay instead of just a stay at our property.”
When asked about the performance of Indian market, he said, “Despite the slowdown in global tourism industry last year, we grew at eight per cent over 2011. This year, we intend to register a minimum 12 per cent growth by expanding our reach to travel trade in metros and Tier II cities.”
Recently, LHW conducted the India Showcase 2013 in Mumbai, New Delhi and Bengaluru with over 13 member property’s representatives. It also launched the Leading Hotels of the World brochure 2013 along with Leading Spa brochure listing the properties with best spa facilities and treatments.