Light, Cam­era, Ac­tion for LHW

The group is high­light­ing iconic prop­er­ties this year which were a part of in­ter­na­tional movie sets and back­drops since its in­cep­tion…

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ANITA JAIN Cel­e­brat­ing

its 85th an­niver­sary, The Lead­ing Ho­tels of the World (LHW) has in­tro­duced a theme for this year – ‘Lights, Cam­era, Lead­ing!’ to show­case the global iconic prop­er­ties to the travel trade. Un­der this, it has also launched a mi­cro site (www.lhw.com/inthemovies.) to put for­ward the se­lected 85 iconic prop­er­ties avail­able on just one click for trade and guests and also high­light the unique ac­tiv­i­ties for guests to in­dulge in at those prop­er­ties. More­over, it is also re­design­ing its In­dia web­site by mak­ing it more in­for­ma­tive, in­ter­ac­tive and loaded with con­tent and pic­tures along with get­ting ac­tive on so­cial me­dia chan­nel.

Sowm­yara­ga­van TE, Di­rec­tor – In­dia, The Lead­ing Ho­tels of the World In­dia said, “Ho­tels are no more a place to just stay dur­ing hol- iday­ing as more and more prop­er­ties are coming up with ac­tiv­i­ties to en­gage their guests for bet­ter stay and re­lax­ation. And, in­creas­ing num­ber of In­di­ans are opt­ing for iconic prop­er­ties due to their pas­sion for Bol­ly­wood and in­ter­na­tional film in­dus­try. With our set of iconic prop­er­ties and our theme for this year, we in­tend to tar­get the au­di­ence who are look­ing at ‘ex­pe­ri­en­tial’ stay in­stead of just a stay at our prop­erty.”

When asked about the per­for­mance of In­dian mar­ket, he said, “De­spite the slow­down in global tourism in­dus­try last year, we grew at eight per cent over 2011. This year, we in­tend to reg­is­ter a min­i­mum 12 per cent growth by ex­pand­ing our reach to travel trade in met­ros and Tier II cities.”

Re­cently, LHW con­ducted the In­dia Show­case 2013 in Mum­bai, New Delhi and Bengaluru with over 13 mem­ber prop­erty’s rep­re­sen­ta­tives. It also launched the Lead­ing Ho­tels of the World brochure 2013 along with Lead­ing Spa brochure list­ing the prop­er­ties with best spa fa­cil­i­ties and treat­ments.

Sowm­yara­ga­van TE

Di­rec­tor – In­dia The Lead­ing Ho­tels of the World, In­dia

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