Go Beyond known destinations: MOT
Once domestic tourists start going around the prominent tourist places, other lesser-known destinations will gradually develop into major tourist attractions through promotions and word of mouth.
VIVEK SETHI India
is fortunate to have a substantial base of domestic tourists, who as per recent statistics, had already crossed
These campaigns mark a paradigm shift in MOT’s strategy to promote India within the country and abroad
domestic tourists. But, there is an urgent need to make our domestic tourists go beyond, or in other words around those popular destinations. We would like to see domestic tourists going around Kochi, Bhuj and Darjeeling areas around the various prominent tourists sites in various states,” said Anand Kumar, Joint Secretary, Ministry of Tourism on the sidelines of the recently held IATO members meet in New Delhi. “In fact, once the domestic tourists start going around the prominent tourists places, other lesser-known destinations gradually develop into major tourist attractions through adequate promotions and word of mouth. This will help us develop many new sites for domestic tourists, which eventually will also start to attract international tourists,” he added. For the uninitiated, the Ministry of Tourism had launched two new campaigns: an international campaign called ‘Find What You Seek’ and a domestic campaign called ‘Go Beyond’ at the recently-concluded ‘World Travel Market-2012’, which was held at London.
As per K Chiranjeevi, Minister of State for Tourism with Independent Charge, these campaigns mark a paradigm shift in MOT’s strategy to promote India within the country and abroad, where the ‘Go Beyond’ campaign focusses on promoting lesser-known destinations to domestic as well as international tourists.