Carl­son Rezi­dor to score 76

Carl­son Rezi­dor is tar­get­ting to ex­pand its reach in In­dia by adding an­other 13 prop­er­ties to its cur­rent port­fo­lio of 63 ex­ist­ing ho­tels.

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MEGHA PAUL As

a tes­ta­ment to the group’s grow­ing pres­ence in In­dia, Carl­son Rezi­dor Ho­tel Group has 13 ho­tels in the coun­try this year. Ac­cord­ing to Simon Bar­low, Pres­i­dent- Asia Pa­cific, Carl­son Rezi­dor, In­dia is a pri­or­ity for the group. “We have more ho­tels here than in China,” he adds. “The com­pany has wit­nessed a 40 per cent growth in the Asia Pa­cific re­gion, since it de­cided in 2010 to con­cen­trate on build­ing its man­age­ment busi­ness. We man­aged to open 13 new ho­tels last year. Out of which 11 are man­aged prop­er­ties and only two are fran­chised prop­er­ties, which is in line with our strat­egy of man­ag­ing ho­tels,” Bar­low re­veals.

The group is trans­form­ing into a com­pany fo­cused on man­age­ment con­tracts in Asia, in­stead of fran­chis­ing agree­ments. The chain is bullish on Coun­try Inn and Park Inn by Radis­son. “While there are 28 Coun­try Inn ho­tels, the com­pany is in the process of re-launch­ing Park Inn by Radis­son. With around 20 of th­ese ho­tels ex­pected across In­dia, the com­pany has come up with a new de­sign con­cept for Park Inn tar­get­ing the as­pi­ra­tional young trav­eller,” he points out.

K B Kachru, Ex­ec­u­tive Vice Pres­i­dent – South Asia, Carl­son Rezi­dor con­firms, “The com­pany has signed a strate­gic part­ner­ship with Bestech Group, giv­ing it the ex­clu­sive devel­op­ment rights to de­velop 49 Park Inn Ho­tels in North and Cen­tral In­dia by 2024. Carl­son Rezi­dor will also in­vest 213 crore in the first two projects in Gur­gaon and Mo­hali by 2015.” The ho­tel of­fers well-ap­pointed rooms and ex­clu­sively de­signed suites, in­clud­ing com­pre­hen­sive busi­ness fa­cil­i­ties, an ex­cit­ing range of F&B op­tions, along with mod­ern spa & fit­ness cen­tre fa­cil­ity com­plete with a sa­lon, to cater to the needs of a dis­cern­ing busi­ness clien­tele.

Strate­gi­cally lo­cated in SIDCUL, a fast grow­ing in­dus­trial area in Harid­war, Radis­son Blu is an ideal des­ti­na­tion for the busi­ness ex­ec­u­tives. The meet­ing and ban­quet­ing fa­cil­i­ties at The Radis­son Blu Ho­tel Harid­war

Re­gard­ing the oc­cu­pancy rate in the ho­tel cur­rently, Manikonda re­veals, “For 2012, we wit­nessed av­er­age oc­cu­pancy of 45 per cent. With the new di­ver­si­fied in­ter­ests be­ing devel­oped at the ho­tel, we fore­see a growth of 25-30 per cent in over­all oc­cu­pancy rates.” The GM points out, “Ac­cord­ing to Ut­tarak­hand Tourism, the to­tal for­eign tourist ar­rival in Ut­tarak­hand for 2000 was only 57,000. This has grown to 1,43,000 in 2011.”

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