Reed expands to Latin America

For the first time, Reed Travel Exhibitions is duplicating WTM as a brand, which will promote Latin America to the world and will also bring the world to Latin America through the new show, Wtm-latin America.

TT BUREAU buyers coming from all around the world. We have a strong conference and seminar programme and will also hold destination briefings for the buyers and speed networking sessions.

The floor plan of the show will deliver one area for Brazil, one area for Latin American countries, one area dedicated to overseas destinations and one area for the ‘Global Village’ (international private sector brands). India will be situated in the overseas area.

It is the first time that Reed Travel Exhibitions is duplicating WTM as a brand somewhere else in the world. This event will promote Latin America to the world and will bring the World to Latin America. We are concentrating on both outgoing and incoming sectors.

The world will exhibit in Sao Paulo to showcase their products to Latin American Buyers and improve travel agents expertise on destinations. For the incoming sector, we are organising a strong international Hosted Buyer Programme to bring senior international buyers to buy Latin America and Brazil. We will organise pre scheduled appointments for the buyers. The international buyers will be from the Leisure (tour operator product manages) and MICE sectors.

Also, we will target Leisure, MICE, Corporate and Business travel at the same time. And ultimately, we will provide exhibitors with a unique opportunity to meet 100 per cent of their B2B targets under the same roof during three days of the show.