Investors eye Gujarat

Since 2009, Gujarat has seen a five-fold increase in its budget for tourism promotion. reports more…

PEDEN DOMA BHUTIA The

Vibrant Gujarat-2013 Summit provided enormous prospects to the State to display its strengths, progressiveness, initiatives taken to improve governance, investor-friendly climate and art and culture of Gujarat. Basking in the glory of the successful completion of the summit, Vipul Mittra, Principal Secretary, Gujarat Tourism, says, “Vibrant Gujarat is primarily focused on bringing in investments in various sectors. This year too, a lot of investors showed interest in investing in the tourism sector, primarily in the form of hotels and resorts. This will provide better infrastructure and also generate employment for the state.”

Mittra says, “Tourism is an important sector for the economy of Gujarat, and we see a strong positive correlation between the advertising budget and tourist inflow. The average increase in the total number of tourists in Gujarat has been more than 16% for the last 2 years (170.11 lakh in 2009-10 to 198.11 lakh in 2010-11 and to 223.57 lakh in 2011-12). Gujarat always had the potential to be a good tourist destination as we had something to offer for every traveler, be it hill stations, deserts, beaches, forests, spiritual and cultural experiences. With the success of the 'Khushboo Gujarat Ki' campaign, people took notice of Gujarat and the number of visitors increased dramatically.”