‘Create, connect to increase business’
PATA India has proposed to partner with Ministry of Tourism on two roadshows in 2013, covering Australia and West Coast USA for this year, reveals Runeep Sangha. reports...
MEGHA PAUL The
PATA India Chapter, over the last five years, has taken its roadshows to countries such as the US, UK, Ireland, Australia and New Zealand.
Talking about where its roadshows will take place this year, Runeep Sangha, Executive Director, PATA India reveals, “The MOT is working on a calendar of roadshows for 2013. PATA has proposed to partner with MOT on two roadshows in 2013 covering Australia and West Coast USA. Australia remains an enticing destination and it is important to expose the Incredible India product in the market for two to three years to get sustained and desired results.” larly and at least twice a year,” he informs.
Talking about the challenge in promoting Incredible India abroad, the ED points out, “While India is a truly ‘Incredible’ destination with wide-ranging offerings, it is an ‘Out of the Ordinary’ destination and therefore, is an inspi- rational destination for aware travellers. India Tourism has to capture its share of the mind, wallet and time of the traveller to successfully attract larger numbers. Given that it is a long haul destination for the majority of our tourists, we have to change the mindsets of potential tourists.”
This will be achieved through high visibility, world-class infrastructure, best- in- class facilities, positive global press and the confidence that it is a safe destination for tourists. The needle must move from Incredible India to My Incredible India, Sangha suggests.
“PATA India Chapter leverages its global Chapters to carry road shows to key source markets. This initiative is supported by India Tourism offices and helps take Incredible India to the doorstep of potential tour operators and wholesalers,” he adds.
Executive Director PATA India