‘Cre­ate, con­nect to in­crease busi­ness’

PATA In­dia has pro­posed to part­ner with Min­istry of Tourism on two road­shows in 2013, cov­er­ing Aus­tralia and West Coast USA for this year, re­veals Runeep Sangha. re­ports...

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MEGHA PAUL The

PATA In­dia Chap­ter, over the last five years, has taken its road­shows to coun­tries such as the US, UK, Ire­land, Aus­tralia and New Zealand.

Talk­ing about where its road­shows will take place this year, Runeep Sangha, Ex­ec­u­tive Di­rec­tor, PATA In­dia re­veals, “The MOT is work­ing on a cal­en­dar of road­shows for 2013. PATA has pro­posed to part­ner with MOT on two road­shows in 2013 cov­er­ing Aus­tralia and West Coast USA. Aus­tralia re­mains an en­tic­ing des­ti­na­tion and it is im­por­tant to ex­pose the In­cred­i­ble In­dia prod­uct in the mar­ket for two to three years to get sus­tained and de­sired re­sults.” larly and at least twice a year,” he in­forms.

Talk­ing about the chal­lenge in pro­mot­ing In­cred­i­ble In­dia abroad, the ED points out, “While In­dia is a truly ‘In­cred­i­ble’ des­ti­na­tion with wide-rang­ing of­fer­ings, it is an ‘Out of the Or­di­nary’ des­ti­na­tion and there­fore, is an in­spi- ra­tio­nal des­ti­na­tion for aware trav­ellers. In­dia Tourism has to cap­ture its share of the mind, wal­let and time of the trav­eller to suc­cess­fully at­tract larger num­bers. Given that it is a long haul des­ti­na­tion for the ma­jor­ity of our tourists, we have to change the mind­sets of po­ten­tial tourists.”

This will be achieved through high vis­i­bil­ity, world-class in­fra­struc­ture, best- in- class fa­cil­i­ties, pos­i­tive global press and the con­fi­dence that it is a safe des­ti­na­tion for tourists. The nee­dle must move from In­cred­i­ble In­dia to My In­cred­i­ble In­dia, Sangha sug­gests.

“PATA In­dia Chap­ter lever­ages its global Chap­ters to carry road shows to key source mar­kets. This ini­tia­tive is sup­ported by In­dia Tourism of­fices and helps take In­cred­i­ble In­dia to the doorstep of po­ten­tial tour op­er­a­tors and whole­salers,” he adds.

Runeep Sangha

Ex­ec­u­tive Di­rec­tor PATA In­dia

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