From standalone to stopover
India’s first private forest reserve – The Kikar Lodge – has witnessed a five-seven per cent year-long growth from the travel trade segment…
India
is experiencing a huge shift from the conventional holidays towards adventure and experiential travel. Betting big on this segment ture sports is just growing in India. In times to come, it is these areas in the smaller nooks and corners of the country that will drive tourism,” he says.
The resort has seen an increase in bookings through the B2B segment. “We have managed to identify around 50- odd agents in the NCR. But having our own sales team also gives the property a major push. Over the last a span of three days, the region received around nine lakh visitors. And, we are just 20 km from the area. So the property gets a huge inbound bulk, especially from France, Germany and Spain. The festival days get booked a year before in advance. And it is for these chunk bookings that we rely solely on the travel trade fraternity,” he adds. Interestingly, the destination has always been a stand-alone destination. “But now that people have discovered that it is midway to Manali, the Kikar has become a stopover destination as well,” he reveals. The adventure activities offered include quad biking, paintballs, ziplining, horse safaris, rapelling, etc.