Asia-special pavilion in GIBTM-2013
Over 40 per cent of the regional buyers attending GIBTM exhibition in the GCC have a direct interest in placing outbound business into Asia. GIBTM has created a specialist exhibitor pavilion for Asia-pacific exhibitors.
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new Asia pavilion will provide a meeting area for exhibitors to showcase their products to regional and international visitors and to the hosted buyers.
Lois Hall, The Gulf Incentive, Business Travel & Meetings ( GIBTM) Event Director, Reed Travel Exhibitions informed, “Our survey reports that 2014 expected to be very positive with 65 per cent of MENA ( Middle East and North regional hosted buyers registered, to attend the show,” she added.
GIBTM 2012 saw a rise in high-quality senior buyers, especially from the Middle East and Asia, and 100 per cent increase in buyers from Saudi Arabia compared to 2011.
In 2012, more than 270 hosted buyers have attended GIBTM. In 2013, an increase in international hosted buyers is expected to attend, exploring opportunities for their outbound MICE events.
The Exhibition has already sold 90 per cent of all floor space with regional exhibitors including Bahrain’s Ministry of Tourism, Etihad Airways and Jordan Tourism Board doubling the size of their exhibition stands for 2013.
“This representation on the show floor is a positive indicator proving the region’s meetings’ industry professionals are upbeat about economic prospects for 2013 and beyond,” Hall further mentioned. Over the few years, corporate meetings and events held in Abu Dhabi has largely grown, expected to generate a direct economic impact of around US$1.4 billion by 2020. The Gulf Incentive, Business Travel & Meetings 2013 will take place from March 25 till 27, 2013.