‘Travel agents are like part­ners’

Apart from Gur­gaon that has a clus­ter of ho­tels in ev­ery brand seg­ment, the other ar­eas of Haryana have been a sad story for hos­pi­tal­ity devel­op­ment. The new five-star lux­ury ho­tel ven­ture in Karnal is fill­ing this void...

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based Jew­els Group of Ho­tels’ Noor Ma­hal is the first five-star prop­erty in Haryana out­side the NCR. The group is eye­ing the un­sat­u­rated mar­ket for gen­er­at­ing hos­pi­tal­ity busi­ness in the re­gion. Elab­o­rat­ing on the devel­op­ment, Man­beer Singh Choudhary, CMD, Jew­els Group said, “Haryana has 20 dis­tricts, in­clud­ing Gur­gaon. That said, there is not a sin­gle five- star ho­tel in other 19 dis­tricts. Hence, we de­cided to de­velop the first five-star prop­erty be­tween Delhi and Chandigarh.”

Ac­cord­ing to Chaud­hary, who is also the former pres­i­dent of FHRAI, the new five-star lux­ury ho­tel ven­ture is mak­ing a dif­fer­ence in the state’s hos­pi­tal­ity and travel sce­nario.

Go­ing for­ward, the group is keen to work with a larger pool of travel agents and tour op­er­a­tors. In­ter­est­ingly, a bulk of the group’s book­ings is via the B2B seg­ment. “The travel agents, along with the tour op­er­a­tors, are not only im­por­tant part­ners for Noor Ma­hal, but are also our proud as­so­ci­ates. The net­work­ing ra­tio is 60:40 (travel agent ver­sus net­work­ing web­sites). The feed­backs pro­vided by the guests through on­line rat­ing plat­form sites are also an ad­di­tional boost of rev­enue gen­er­a­tion,” the CMD pointed out.

Jew­els Group of Ho­tels is at­tract­ing cor­po­rate trav­ellers from the area. “We are tar­get­ting ex­port and im­port houses in Karnal and Pa­ni­pat. Also, Karnal is the bas­mati bowl of the coun­try. The oil re­fin­ery at Pa­ni­pat is also in the vicin­ity. Hence, we get great num­bers of cor­po­rate clients from the re­gion,” Choudhary in­formed. The ho­tel is well-equipped to boost the MICE seg­ment. It of­fers one en­tire floor for con­ven­tions. “With an area of 40,000 sq feet, we of­fer one of the big­gest con­ven­tion spa­ces in the five-star ho­tel cat­e­gory. We have three in­ter-con­nected halls. The largest one among them has an area of 18,500 sq feet,” he claimed.

The group has also po­si­tioned it­self as a tran­sit des­ti­na­tion on the way to Hi­machal Pradesh. The Karnal- based firm has also devel­oped a well­ness cen­tre with spa fa­cil­i­ties. “We have launched a health club and spa. With this, the ho­tel has been devel­oped as a week­end des­ti­na­tion for fam­i­lies from nearby ar­eas such as Delhi who can visit us for spa treat­ments over week­ends,” he added.

Man­beer Singh Choudhary

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