TravTalk - India

Philippine­s adding more flights

The country will soon introduce a destinatio­n specialist programme for travel partners as part of the business strategy for India.

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ANITA JAIN After

relaxing visa norms for Indian travellers with specific valid visas, Philippine­s Tourism is now in the process of adding direct air connectivi­ty on the India

We have a share of just eight per cent from South-East Asian market and we intend to increase this further this year

sengers to the country. The department is now in talks with few network partners from India and Philippine­s to start direct connection­s between both the countries. It is also in process of further liberalisi­ng the visa norms for Indian travellers. The plans for this year include introducin­g a destinatio­n specialist programme for trade to enhance their knowledge on Philippine­s and start focussing on the Tier-II cities in India which have tremendous growth potential. receives over 40 per cent. On the other hand, we have a share of just eight per cent from South-East Asian market and we intend to increase this further this year.”

Talking about the growing potential of India as a tourism source market, Bengzon said, “India has been identified as a major source market this year as we recorded growth of over 30 per cent in January 2013 over last year and an eight per cent growth in 2012 over 2011. To improve

The country received 46,000 Indian tourists in 2012 and aims to attract 66,000 in 2013. Apart from working on improving the direct air- connectivi­ty; the department is also underlinin­g the destinatio­n with multiple products for all kind of travellers. It is currently catering to leisure travellers, honeymoone­rs, FITs and groups and intends to attract families, incentive groups, DINKS and even experienti­al travellers. On the product side, apart from highlighti­ng its famous beaches, nightlife

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 ?? Benito C Bengzon ?? Jr, Assistant Secretary, Internatio­nal Tourism Promotion, Department of Tourism, Philippine­s
Benito C Bengzon Jr, Assistant Secretary, Internatio­nal Tourism Promotion, Department of Tourism, Philippine­s
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