Rakesh Sri­vas­tava, Prin­ci­pal Sec­re­tary, Depart­ment of Tourism, Ra­jasthan says that the event will have al­most 500 key tourism prod­uct sell­ers. Ex­cerpts...

TravTalk - India - - Front Page - PE­DEN DOMA BHUTIA

How is this year’s event dif­fer­ent from the other years?

Great In­dian Travel Bazaar is one of the top travel and tourism sec­tor trade events in In­dia. Over the years, GITB has emerged as a vast fo­rum for in­bound tourists (do­mes­tic and in­ter­na­tional) bring­ing a wide di­ver­sity of stake­hold­ers un­der one roof. This year, GITB will be con­gre­gat­ing around 274 for­eign tour op­er­a­tors from across 54 coun- tries and will ex­hibit the var­ied tourism prod­ucts of In­dia over 252 booths.

What are your ex­pec­ta­tions?

With a fo­cus on re­in­forc­ing In­dia as a world-class tourism des­ti­na­tion, we look for­ward to pro­vide an op­por­tu­nity to ex­change thoughts and in­no­va­tive ideas with for­eign buy­ers, reg­is­tered In­dian sell­ers, pol­icy mak­ers, in­vestors and the me­dia for a con­struc­tive pol­icy to sup­port

the in­dus­try and make busi­ness sense out of this event. What do you hope to achieve with this event?

Events like GITB help us min­gle with both do­mes­tic and in­ter­na­tional trav­ellers. The in­tel­lec­tual ex­change of thoughts and ideas is vi­tal in un­der­stand­ing the trends and gaug­ing the de­mand of var­i­ous stake­hold­ers. How has this helped de­velop Ra­jasthan's im­age as a MICE des­ti­na­tion?

From the very be­gin­ning of the MICE tourism rev­o­lu­tion in In­dia, Ra­jasthan has been at the fore­front. The hike in the per­cent­age of in­bound tourists and the in­ter­ests shown by the In­dian and in­ter­na­tional travel trade fra­ter­nity is ev­i­dence to the suc­cess of Ra­jasthan’s im­age as a top-notch travel des­ti­na­tion.

Ra­jasthan not only has a cul­tural ap­peal, but our chain of her­itage ho­tels and palaces also cater to the needs of the cor­po­rate world. How many for­eign buy­ers and In­dian ex­hibitors are at­tend­ing this event?

Struc­tured one-on-one pre­fixed B2B meet­ings are also be­ing or­gan­ised over two full days be­tween for­eign buy­ers and reg­is­tered In­dian sell­ers.

The ex­hi­bi­tion space is al­most sim­i­lar to that of last year, as it is more than suf­fi­cient space for the par­tic­i­pants at GITB. Also, our em­pha­sis has been on en­hanc­ing and fa­cil­i­tat­ing qual­i­ta­tive busi­ness trans­ac­tions be­tween In­dian and for­eign par­tic­i­pants rather than in­creas­ing vol­ume of par­tic­i­pants. What des­ti­na­tions are you pro­mot­ing this year? Have you de­vel­oped any new cir­cuits?

We have up­graded in­fra­struc­ture around many tourist hotspots within the state, be­sides cre­at­ing a se­ries of new cir­cuits. Such ini­tia­tives would not only cre­ate new at­ten­tion-points for the tourists, but would also help gen­er­ate more em­ploy­ment in the state, en­abling a sus­tain­able means of liveli­hood for the peo­ple of Ra­jasthan. What is the tourist ar­rival that you are look­ing at this year?

The tourist ar­rival this year is ex­pected to in­crease phe­nom­e­nally. It is in­deed en­cour­ag­ing for the state that one out of ev­ery three tourists com­ing to In­dia visit Ra­jasthan. New prod­ucts like sports tourism, ru­ral tourism, eco tourism, ad­ven­ture tourism, well­ness tourism, etc have been in­tro­duced to ex­pand the mar­kets at­tract­ing ad­di­tional tourists. How dif­fer­ently will you pro­mote Ra­jasthan this year?

We are out to cre­ate a ‘Brand Ra­jasthan.’ With thrust on a multi-pronged ap­proach, we are fo­cussing on pub­lic­ity cam­paigns, ad­ver­tise­ments, e- fly­ers, brochures, web­sites, ar­ti­cles in news­pa­pers and travel mag­a­zines, an­nounce­ments, etc.

Rakesh Sri­vas­tava Prin­ci­pal Sec­re­tary Depart­ment of Tourism, Ra­jasthan

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