Rakesh Srivastava, Principal Secretary, Department of Tourism, Rajasthan says that the event will have almost 500 key tourism product sellers. Excerpts...
How is this year’s event different from the other years?
Great Indian Travel Bazaar is one of the top travel and tourism sector trade events in India. Over the years, GITB has emerged as a vast forum for inbound tourists (domestic and international) bringing a wide diversity of stakeholders under one roof. This year, GITB will be congregating around 274 foreign tour operators from across 54 coun- tries and will exhibit the varied tourism products of India over 252 booths.
What are your expectations?
With a focus on reinforcing India as a world-class tourism destination, we look forward to provide an opportunity to exchange thoughts and innovative ideas with foreign buyers, registered Indian sellers, policy makers, investors and the media for a constructive policy to support
the industry and make business sense out of this event. What do you hope to achieve with this event?
Events like GITB help us mingle with both domestic and international travellers. The intellectual exchange of thoughts and ideas is vital in understanding the trends and gauging the demand of various stakeholders. How has this helped develop Rajasthan's image as a MICE destination?
From the very beginning of the MICE tourism revolution in India, Rajasthan has been at the forefront. The hike in the percentage of inbound tourists and the interests shown by the Indian and international travel trade fraternity is evidence to the success of Rajasthan’s image as a top-notch travel destination.
Rajasthan not only has a cultural appeal, but our chain of heritage hotels and palaces also cater to the needs of the corporate world. How many foreign buyers and Indian exhibitors are attending this event?
Structured one-on-one prefixed B2B meetings are also being organised over two full days between foreign buyers and registered Indian sellers.
The exhibition space is almost similar to that of last year, as it is more than sufficient space for the participants at GITB. Also, our emphasis has been on enhancing and facilitating qualitative business transactions between Indian and foreign participants rather than increasing volume of participants. What destinations are you promoting this year? Have you developed any new circuits?
We have upgraded infrastructure around many tourist hotspots within the state, besides creating a series of new circuits. Such initiatives would not only create new attention-points for the tourists, but would also help generate more employment in the state, enabling a sustainable means of livelihood for the people of Rajasthan. What is the tourist arrival that you are looking at this year?
The tourist arrival this year is expected to increase phenomenally. It is indeed encouraging for the state that one out of every three tourists coming to India visit Rajasthan. New products like sports tourism, rural tourism, eco tourism, adventure tourism, wellness tourism, etc have been introduced to expand the markets attracting additional tourists. How differently will you promote Rajasthan this year?
We are out to create a ‘Brand Rajasthan.’ With thrust on a multi-pronged approach, we are focussing on publicity campaigns, advertisements, e- flyers, brochures, websites, articles in newspapers and travel magazines, announcements, etc.
Rakesh Srivastava Principal Secretary Department of Tourism, Rajasthan