MOT puts the spotlight on India
India has vibrancy and enthusiasm waiting to be captured on global cinema screens, which the Ministry of Tourism and Ministry of Information and Broadcasting will highlight at various forums as per the recent MOU.
The Ministry of Tourism (MOT) and Ministry of Information and Broadcasting had recently entered into a Memorandum of Understanding (MoU) to promote Indian cinema as a sub-brand of ‘Incredible India’ at various international film festivals like IFFI Goa, European Film Market, Cannes Film Festival and markets abroad. As per the agreement, both the ministries jointly organised a presentation and an Incredible India booth at the exhibition during the Cannes Film Festival to provide a platform for enabling partnerships between the Indian and global film industry.
“Our country represents immense vibrancy and enthu- siasm waiting to be captured on global cinema screens. India offers a range of locations from magnificent Himalayas to sprawling beaches; from vast deserts to placid lakes and back waters; from legendary forts to world heritage sites. We constantly try to create new opportunities for the international filmmakers to access diverse Indian locations, and state-of-the-art production and post-production facilities,” said K Chiranjeevi, Minister for Tourism, Government of India at the Cannes International Film Festival at Cannes, France.
Referring to the single window clearance system to facilitate film shooting and making in India, the Minister said that both the ministries will work in tandem in simplifying proce- dures and fast- tracking multiple clearances required for shooting. He said
“Our endeavour is to offer the filmmakers best facilities. I take this opportunity to invite every director, every producer and every actor to India.
I promise, you will find the location and facility what you are seeking in our beautiful country”. Chiranjeevi also had detailed discussion with Aureli Fillipeti, Minister for Culture, France, Gilles
Jacob, President, Cannes Film Festival and Ang Lee, Director of Life of Pi during the film festival.