Promoting packages via B2B
Under ‘Last Minute Hotel Deals’, hotels and properties across the country provide discounted inventory for last minute bookings over internet and mobiles.
TT BUREAU Online
travel agent MakeMyTrip is focussing on selling hotels and holiday packages on its B2B platforms. The travel portal also aims at expansion through its franchisee stores across the country. Deep Kalra, CEO & CoFounder, MakeMyTrip opined, “We have realised that there is further opportunity for growth in the hotels and packages segment. To rely solely on air packages is not prudent in today’s climate. We feel there is a need to diversify and we are continuously focussing on non-air products to increase their share of revenue as well.” MakeMyTrip has launched a new initiative called Last Minute Hotel Deals. Under this initiative, hotels and properties across the country provide discount- ed inventory for last minute bookings through the internet and mobile on MakeMyTrip.
MakeMyTrip is also looking for further acquisitions. Kalra said, “We are looking at both domestic and international acquisitions especially in Southeast Asia. Additionally, we are also keen for acquisitions in the pilgrimage tourism segment as we feel that it has tremendous untapped potential.” The Delhi-based travel portal is also pursuing a hybrid model of expansion in the country. MakeMyTrip currently has 61 stores in 38 cities across India. Kalra stated, “We are adopting a franchise model for further expansion and are on the look- out for the right partners. Our target market currently is the Tier-II cities in India and we will then reach out to Tier-III cities.”
CEO & Co-Founder MakeMyTrip