Tech edge for In­dian agents

The In­ter­na­tional Con­fer­ence on Travel Tech­nol­ogy In­dia is the first- of-its-kind in­ter­na­tional meet on travel tech­nol­ogy to be hosted in Ker­ala on June 7.

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PE­DEN DOMA BHUTIA The

In­ter­na­tional Con­fer­ence on Travel Tech­nol­ogy In­dia, which will be in­au­gu­rated on June 7 by Ker­ala’s Chief Min­is­ter Oom­men Chandy, takes note of the all-per­vad­ing im­pact of tech­nol­ogy in ev­ery sphere of life. This three- day meet, from June 7-9, at The Leela Ko­valam, will be the first-ofits-kind in­ter­na­tional meet on travel tech­nol­ogy. Or­gan­ised by the As­so­ci­a­tion of Travel Trade Or­gan­i­sa­tions, In­dia (ATTOI) with the sup­port of the state tourism depart­ment, the event will be at­tended by more than 400 del­e­gates from In­dia and abroad.

An ex­hi­bi­tion will also be or­gan­ised on the side­lines of the con­fer­ence to pro­vide an op­por­tu­nity for travel and tourism busi­nesses to show­case their prod­ucts and ser­vices. In a bid to keep abreast of the rapidly chang­ing busi­ness sce­nario where the tourism fra­ter­nity is heav­ily de­pen­dent on tech­nol­ogy and in­no­va­tions, the event will trace changes hap­pen­ing over the web space, trav­el­re­lated soft­ware and mo­bile ap­pli­ca­tions.

Talk­ing about the event, Shailesh Nair, Con­venor, ICTT, says, “The idea is to ed­u­cate the travel and trade fra­ter­nity. Tech­nol­ogy is very im­por­tant for tourism as the in­dus­try has be­come heavi- ly-de­pen­dent on tech lately. Most busi­nesses have gone on­line, and most of the en­quiries that come to us are also on­line th­ese days. On­line is the fu­ture, and the event is a con­tin­u­ing ed­u­ca­tion pro­gramme for the fra­ter­nity. ICTT will help the agents and hote­liers to ex­pand their on­line pres­ence and at­tract more tourists.”

The event will also host in­ter­na­tional speak­ers in­clud­ing Sheila Scarborough, a writer and speaker spe­cial­is­ing in tourism, travel and so­cial me­dia, Selina Power, So­cial Me­dia Spe­cial­ist and So­cial Me­dia Com­men­ta­tor from Aus­tralia, Adam Franklin, Aus­tralian So­cial Me­dia Ex­pert and mar­ket­ing man­ager of Bluewire Me­dia, Philip Calvert, an award-win­ning so­cial net­work­ing en­tre­pre­neur, a pro­fes­sional speaker on So­cial Me­dia sales strat­egy, LinkedIn ex­pert and author. From In­dia, the speak­ers in­clude Avi­jit Arya, CEO, In­ter­net Moguls; Jaydip Parikh, Founder and CEO of Dig­i­tal Mar­ket­ing Com­pany, Tej SolPro and Nam­rita Se­h­gal, who cur­rently leads world­wide Dig­i­tal Mar­ket­ing for Taj Ho­tels and man­ages a multi-mil­lion dol­lar global Ecom­merce rev­enue stream.

Nair adds, “In the cur­rent sce­nario, there is only 5 per cent In­ter­net pen­e­tra­tion in our coun­try. Can you imag­ine what it is go­ing to be like if it es­ca­lates to 10 per cent ICCT is a prepara­tory class for our trade part­ners.”

Shailesh Nair

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