Singapore welcomes all on Christmas
The tourism board looks at promoting the city-state as a weekend destination to the Indian markets of Chennai, Bengaluru, Kochi and Hyderabad, cities with short flight times to Singapore.
TT BUREAU In
a bid to attract more Indian travellers to visit Singapore during the winter season, the Singapore Tourism Board is heavily promoting its Christmas in the Tropics campaign in the Indian market.
Our focus will be on cities with short flight times to Singapore served with lowcost carriers such as Tiger Airways
India. The strategy also consists of promoting Singapore as a multi-faceted events destination.” The tourism board is also looking to promote the city as a destination to travellers from Bengaluru, Chennai, Hyderabad and Kochi which had shorter flight times to Singapore. Chee Pey informed, “Our focus will be on those cities which have shorter flight time to Singapore and it will be lowcost carriers such as Tiger Airways which will serve this weekend.” “The travel trade is the most important intermediary in bringing Indian travellers to Singapore,” said GB Srithar, Area Director-South Asia, Singapore Tourism Board. He added, “We constantly conduct trade engagements, product promotions as well as workshops and road shows in the Indian market. Our focus is on the four metros in the country as well as the Tier-II cities such as Kochi, Chandigarh, Ahmedabad, Kolkata, Hyderabad and Coimbatore.” Srithar also said that STB’s aim was to highlight the destination as an immersive experience. He said,“we want them to immerse themselves in the culture of Singapore and experience life as a local would.”