Promoting Swiss visibility

While Switzerland focuses on Tier-ii and TIER-III cities in India, it has invited around 30 tour operators from India to participate at the Switzerland Travel Mart-2013 from May 31-June 2.

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Switzerland Travel Mart 2013 (STM2013), that is being held at Bern from May 31- June 2, is one of the most important trade shows to increase sales of Switzerland Travel Products. Switzerland Tourism, in close cooperation with Swiss International Air Lines, Switzerland Travel System and the hosting city-Bern, will be welcoming 450 tour operators and travel trade journalists from over 40 countries and the 350 Swiss suppliers to the 17th edition of the STM.

The STM- 2013 provides a professional platform for meeting the entire range of tourism products in Switzerland and the principality of Liechtenstein. A tried- and- tested system of meetings lasting 20 minutes each, allows suppliers to hold business talks with as many as 42 different buyers over the two days. Switzerland Tourism’s aim is to strengthen the presence and increase the number of Swiss offerings in the portfolios of tour operators.

Around 30 tour operators from Delhi, Mumbai, Kolkata, Bengaluru and Chennai will be participating at the event. In addition to the workshop, social events have also been organised during STM-2013. The mart will also help familiarise Indian agents with the various destinations that Switzerland has on offer. In India, Switzerland Tourism is getting ready to win over first-time Indian travellers from Tier-II and Tier-III cities with their various packages. However, in spite of the focus on smaller towns and cities it is not shifting its attention from Tier I cities. Switzerland is also focusing on India’s MICE crowd.