However, we need to transform ‘Impossible India’ to ‘Incredible India’ and win over 1 per cent share in the global international travel market,” said Anand.

Aashish Gupta, newlyappointed Consulting CEO, FAITH, then announced the top five priorities that FAITH will pursue with the Central Government and the various State Governments. “Now, on a continuous basis, FAITH will engage and work along with the Central Government and will start on the ‘ Big- 5’ for Indian Tourism and Hospitality. It includes elevation of tourism and hospitality to get benefits similar to industry; creation of an enabling tax regime for both direct and indirect ( service tax); creation of specialised tourism and hospitality infrastructure; creation of sustainable supply of skilled and highly-motivated workforce and further extension of visa on arrival for seamless travel.”

“Creation of seamless and cost-efficient ground transportation movement; development of specialised tourism infrastructure and last-mile tourism infrastructure; availability of competitive land bank and FSI; highspeed of project approvals and State taxation that stimulate growth of the industry,” said Gupta, as part FAITH’s list of priority to be taken up with the State Government.

In his address Parvez Dewan, Secretary, Ministry of Tourism, Government of India said, “At the recentlyheld UNWTO event in India,