“The new brand campaign is to highlight this unique proposition of all-inclusive holiday where we offer a variety of activities to our guests. Our aim is also to underline our premium holiday offering in a variety of other hotel options.”

Mainly targeting the premium segment in India, Sharma elaborated, “With the all-inclusive concept, all age groups who want a relaxing and hassle-free holiday are attracted to Club Med, especially mature travellers. Additionally, we also want to attract special interest groups

Club Med’s main aim in the Indian market is centred on increasing awareness in target cities and expanding through their distribution network of travel agents and tour operators in the country. Sharma said, “We have 20 key travel agents with whom we work. We also offer incentives to the trade in order to reward agents for promoting Club Med actively. We will also work jointly with cruise lines, and our trade partner to conduct product training workshops for the travel trade in India. Our focus is on doubling the number of Indian visitors by 2014.”