“The new brand cam­paign is to high­light this unique propo­si­tion of all-inclusive hol­i­day where we of­fer a va­ri­ety of ac­tiv­i­ties to our guests. Our aim is also to un­der­line our pre­mium hol­i­day of­fer­ing in a va­ri­ety of other ho­tel op­tions.”

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Mainly tar­get­ing the pre­mium seg­ment in In­dia, Sharma elab­o­rated, “With the all-inclusive con­cept, all age groups who want a re­lax­ing and has­sle-free hol­i­day are at­tracted to Club Med, es­pe­cially ma­ture trav­ellers. Ad­di­tion­ally, we also want to at­tract spe­cial in­ter­est groups

Club Med’s main aim in the In­dian mar­ket is cen­tred on in­creas­ing aware­ness in tar­get cities and ex­pand­ing through their dis­tri­bu­tion net­work of travel agents and tour op­er­a­tors in the coun­try. Sharma said, “We have 20 key travel agents with whom we work. We also of­fer in­cen­tives to the trade in or­der to re­ward agents for pro­mot­ing Club Med ac­tively. We will also work jointly with cruise lines, and our trade part­ner to con­duct prod­uct train­ing work­shops for the travel trade in In­dia. Our fo­cus is on dou­bling the num­ber of In­dian vis­i­tors by 2014.”

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