Cruise Club: One-stop shop for cruis­ing

The cruise spe­cial­ist is adopt­ing a multi-pronged ap­proach to ed­u­cate the con­sumer and train the travel trade at the same time. re­ports how it will serve the cruis­ing needs of the In­dian trav­ellers.

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spe­cial­ist Cruise Club has been ap­pointed as the pre­ferred part­ner for po­lar cruis­ing com­pany Quark Ex­pe­di­tions in In­dia. Es­tab­lished in 1991, Quark Ex­pe­di­tions spe­cialises in ex­pe­di­tion cruis­ing to the Arc­tic and Antarc­tica. Tarique Hus­sain, Co-founder, Cruise Club said, “Quark Ex­pe­di­tions con­tin­ues to be the only travel com­pany to ex­clu­sively of­fer ex­pe­di­tions to the po­lar re­gion. We have a spe­cial em­pha­sis on po­lar cruis­ing and we have taken

We hope to be­come a sig­nif­i­cant part­ner for the In­dian travel in­dus­try in the cruise space

the lead to de­velop this seg­ment. We an­tic­i­pate that this seg­ment will grow sig­nif­i­cantly in the next 2-3 years.” Cruise Club also re­cently in­tro­duced Em­bark 2013 - a cruise plan­ner which aims to ed­u­cate its travel trade part­ners on cruises around the world.

Elab­o­rat­ing on the po­ten­tial of the cruise seg­ment in In­dia, Hus­sain said, “The mar­ket po­ten­tial for cruis­ing from In­dia is very strong. How­ever, the big­ger ques­tion is the growth rate and cur­rent mar­ket size. Cruis­ing is at a very nascent stage in In­dia. Cruise com­pa­nies glob­ally are look­ing for new and ex­cit­ing itin­er­ar­ies, and Asia is emerg­ing as a pop­u­lar choice to port their ships. Sin­ga­pore has taken the lead in de­vel­op­ing in­fra­struc­ture, with the new cruise ter­mi­nal, and cruise com­pa­nies are fol­low­ing with in­creased de­ploy­ment. What this means is that In­dian guests have lot more choice closer to home, and we should cer­tainly see a boost in In­dian guests tak­ing cruises as a re­sult.”

Hus­sain also re­vealed that there is po­ten­tial in both Tier-I and Tier-II cities in In­dia for both mass and pre­mium prod­ucts. Cruise Club re­cently ap­pointed a part­ner in Ben­galuru and is look­ing to work with sim­i­lar part­ners across the coun­try, who are keen to grow the con­cept of cruis­ing in In­dia. Hus­sain stated, “Cruise Club can of­fer a one- stop so­lu­tion for the travel agent’s cruise needs. And two, we don’t see our­selves as sim­ply a cruise book­ing agent. We see our­selves as knowl­edge part­ners - cruise spe­cial­ists who are able to guide and as­sist our part­ners to help se­lect the right cruise for their clients.” Cruise Club has re­cently part­nered with the Dis­ney Cruise Line as well as with Crys­tal Cruises and it is also in dis­cus­sion with a few river cruise com­pa­nies. “2013 is about set­ting up sys­tems and process,” Hus­sain con­cluded.

Tarique Hus­sain

Co-founder Cruise Club

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