Galaxy now stars in Worldhotels
The only hotel in the NCR region to have this tie-up, Galaxy is now part of a chain of 500 hotels affiliated to Worldhotels.
MEGHA PAUL In
a bid to enhance its Global Distribution System (GDS) to business and leisure travellers across the world, The Galaxy Hotel, Shopping and Spa has tied up with Worldhotels. The only hotel in the NCR region to have created this affiliation, Galaxy will now be a part of a chain of 500 hotels, managed by the group globally and be a part of the 10 premier properties in India who are affiliated to Worldhotels. According to Pradipta N Biswas, GM, Galaxy Hotel, Shopping and Spa, the hotel is currently garnering around 12 per cent of its business from the OTAs. “With this recent tie-up, we are targetting an increase in this share to a minimum of up to 15 per cent,” he adds.
With this strategic and marketing and sales-oriented tie-up, the hotel will now be serviced on a global platform by a team of professionals, who set standards in global sales, marketing and distribution support that is to be found only in major chains, the GM opines. Worldhotels’ Sales and Reservations offices in over 30 key locations worldwide will service the hotel for customers in their own language.
The Galaxy hotel will now be connected to highvalue business from over 500 key accounts, plus worldwide distribution channels that include preferred travel consortia, the Worldhotel’s websites, internet booking channels and online travel agencies. Galaxy will also find support and commitment through the Worldhotels’ social media network; through Facebook and Twitter pages of Worldhotels. The global marketing and e-commerce team will further provide a range of services from branding to online CRM solutions.
The hotel has been operational since 2007. Regarding the current occupancy at the property, he points out, “We are currently doing an average of 65 per cent occupancy at the hotel. Going forward, the hotel is expecting an increase of another 12 per cent on the back of this tie up.”