Not just an add-on des­ti­na­tion

In­dia is high on New Zealand’s tourism map. Of­fer­ing bet­ter visa fa­cil­i­ties, fo­cussing on MICE and keep­ing travel agents at the cen­tre of their mar­ket­ing plans, are some of the steps to in­crease in­flow of In­dian tourists.

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is a very im­por­tant as­pect of New Zealand’s fi­nan­cial bud­get this year and the coun­try is in­vest­ing $44.5 mil­lion to at­tract vis­i­tors from emerg­ing growth mar­kets and $24.5 mil­lion to boost tourism from ex­ist­ing mar­kets.

“At­tract­ing more tourists from grow­ing mar­kets such as In­dia, In­done­sia and Latin Amer­ica is a key part of the Govern­ment’s strat­egy for tourism. Th­ese coun­tries have strong eco­nomic growth and a big num­ber of peo­ple with huge spend­ing power to travel,” says John Key, Prime lin­ing is that Air New Zealand is ac­quir­ing Dream­liner air­craft, the only air­craft ca­pa­ble of fly­ing this route.

Kevin Bowler, Chief Ex­ec­u­tive, Tourism New Zealand, also stresses on the huge po­ten­tial in In­dia, “We will fo­cus on mar­ket­ing the des­ti­na­tion among the trade through the Kiwi spe­cial­ist pro­gram­meroad­shows, trade and me­dia fams. We are very ex­cited about co-host­ing the 2015 Cricket World Cup with Aus­tralia and are try­ing to host one In­dian game also.” fo­cus both on the trade and con­sumer.”

At present, most of the trav­ellers use New Zealand as an add- on des­ti­na­tion with Aus­tralia but the coun­try has Auck­land, will al­low us to host more, and sig­nif­i­cantly larger con­fer­ences,” says Key. Adding to this, Bowler says, “Till now, we have hosted only medi­um­sized con­fer­ences

Our new con­ven­tion cen­tres in Christchurch and Queen­stown, and the pro­posed Con­fer­ence Cen­tre in Auck­land, will al­low us to host more con­fer­ences We are very ex­cited about co-host­ing the 2015 Cricket World Cup with Aus­tralia and are also try­ing to host

one In­dian game

much more to of­fer. It is an all land ac­ces­si­ble driv­ing des­ti­na­tion, easy to move around and dis­tances are rel­a­tively much shorter.

“Vis­i­tor num­bers from In­dia have been steadily grow­ing, with al­most 30,000 vis­i­tors in 2012. In­dian tourists tend to visit from April to June, mak­ing them an im­por­tant source of vis­i­tors dur­ing our au­tumn sea­son,” adds Key.

Along with leisure, New Zealand is also fo­cussing on MICE tourism. “We will spend $34 mil­lion in the next four years to sig­nif­i­cantly ex­pand our fo­cus on in­ter­na­tional busi­ness events, in­clud­ing con­fer­ences, con­ven­tions and exhibitions. Our new con­ven­tion cen­tres in Christchurch and Queen­stown, and the pro­posed New Zealand In­ter­na­tional Con­fer­ence

Cen­tre in and in­cen­tives mainly in Auck­land, Queens­land & Christchurch but we will now con­cen­trate on in­creas­ing the MICE traf­fic into the coun­try as we have many in­ter­est­ing venues to of­fer.”

Dis­cussing their short­term prospects, Bowler adds, “Now our fo­cus for the next three years will be to grow the port­fo­lio of the mar­kets and mar­ket­ing ac­tiv­i­ties on clearly de­fined higher value vis­i­tors.

Key also has high hopes pinned on the tourism in­dus­try, stat­ing, “Tourism in the next five years will be sig­nif­i­cantly large be­cause of the in­ter­na­tional trends. Pointto-point con­nec­tiv­ity with long range air­craft will en­cour­age travel. Low cost air­lines are mak­ing the travel more af­ford­able for a much broader au­di­ence. And lastly, Asia is fast grow­ing. It is get­ting much wealth­ier which is di­rectly re­flect­ing the num­ber of peo­ple trav­el­ling. A com­bi­na­tion of this will make travel, easy to go, more af­ford­able and drive peo­ple

to New Zealand.”

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