In­dia shines @WTH Latin Amer­ica

Brazil and In­dia are seen as emerg­ing tourism economies for both in­bound and out­bound tourism, which the par­tic­i­pants can pro­duc­tively ex­plore at the WTM Latin Amer­ica show. finds out how In­dian ex­hibitors made it big on the ex­hi­bi­tion floor...

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In

the first edi­tion of the WTM Latin Amer­ica show, In­dia marked its pres­ence with largest num­ber of rep­re­sen­ta­tives, among other des­ti­na­tions, such as Thai­land, Viet­nam, Nepal and Malaysia. In fact, the or­ga­niz­ers of the show ex­pect the In­dia par­tic­i­pa­tion to grow fur­ther in 2014.

“We were very pleased with the re­sponse from the In­dian mar­ket for the very first edi­tion of WTM Latin Amer­ica.

Brazil and In­dia are seen as emerg­ing tourism economies for both in­bound and out­bound tourism, so the re­la­tion­ship and com­mu­ni­ca­tion be­tween the two (both the pub­lic and pri­vate sec­tor) is crit­i­cal for the fu­ture suc­cess of the global in­dus­try, and WTM Latin Amer­ica can help aid this,” said Lawrence Reinisch, Ex­hi­bi­tion Di­rec­tor, WTM Latin Amer­ica.

“We are ex­pect­ing a big­ger in­volve­ment and del­e­ga­tion to at­tend next year’s WTM Latin Amer­ica. The feed­back we have had from all ex­hibitors, in­clud­ing those from In­dia, is that it was a great event that has helped about their or­gan­i­sa­tion tak­ing a stand. So I ex­pect the next edi­tion of WTM Latin Amer­ica will be much big­ger them achieve their ob­jec­tives of sign­ing as many busi­ness deals as pos­si­ble. Many ex­hibitors have ap­proached me and my team say­ing the suc­cess of the first edi­tion means they want to in­crease their ex­po­sure and stand space. Fur­ther­more, many vis­i­tors have ap­proached me than the first, and the In­dian del­e­ga­tion will play a vi­tal role in achiev­ing this,” he added.

At the mo­ment, the Reed Travel Exhibitions is con­duct­ing thor­ough re­search of vis­i­tors and ex­hibitors, as to shape the event and the del­e­gate expe- ri­ence next year. They also high­light that The WTM Latin Amer­ica web­site is a very use­ful in­for­ma­tion tool for all those peo­ple and or­gan­i­sa­tions look­ing to take part next year.

“I would ad­vise peo­ple to have a de­tailed look at the web­site and take ad­van­tage of the many tool, videos and in­for­ma­tion avail­able. It is even pos­si­ble to reg­is­ter your in­ter­est for next year’s event now. Full regis­tra­tion will go live later in the year, af­ter WTM in Lon­don,” said Reinisch.

Gastão Vieira, Con­stanze Hil­gers, Mácrio Fav­illa, Marco Fer­raz, An­drew Fow­less dur­ing the open­ing cer­e­mony of World Travel Mar­ket Latin Amer­ica 2013, São Paulo, Brazil

Lawrence Reinisch

Ex­hi­bi­tion Di­rec­tor WTM Latin Amer­ica

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