E-dashboard edge for the hotel sector
Tripadvisor’s new feature, which has been launched in India, is available only to business listing subscribers. It captures analytics generated by a hotel property, its visitors, competitors and the marketplace.
The Property Dashboard casts light on a property’s key performance indicators. Information on the ‘ Your Visitors’ page enables property owners to refine their property’s target market. The page also provides insights on travellers who view a property, including the countries they’re coming from, why they travel, how long they plan to stay and how far in advance they are booking. The page also spotlights the other accommodations in a property’s area travellers are considering. The ‘ Your Competitors’ page enables property owners to keep an eye on their competition and track the performance of properties that are closest to them on the Popularity index. They can compare metrics across four properties, including TripAdvisor rating, total reviews, reviews in the last 30 days, top comment trends, total photos, active special offers, and active slideshows.
Speaking on the marketing plans for Property Dashboard in India, Bruno said, “To market this product to hoteliers in India, we need to share more information about TripAdvisor in order to help hospitality businesses in the country promote themselves to travellers searching for products and services online and to engage with the TripAdvisor traveller community. For this reason, we filmed our first video testimonials in India this year with three properties including The Leela Palace New Delhi, Royal Heritage Haveli ( Jaipur), and Hotel Pearl Palace (Jaipur). We will also organise seminars and events to help hoteliers discover the array of tools and resources offered by us.” In 2012, over 650 hoteliers attended TripAdvisor Master Class events in Delhi, Mumbai, Kolkata and Chennai. TripAdvisor
has introduced its new feature Property Dashboard for hotels in the Indian market. The Property Dashboard feature, which expands the analytics services available on the TripAdvisor Management Centre, gives business listings subscribers access to strategic data about their visitors, competitors and marketplace. Julio Bruno, Global Vice President of Sales, TripAdvisor for Business said, “The Dashboard is only available to TripAdvisor business listings subscribers, and it provides access to strategic data about visitors, competitors and marketplace. These insights- available only on TripAdvisor-help accommodations succeed online.”