Keen to have MICE in Goa
The Alila Hotel and Resorts property will focus mainly on the domestic market in the country.
Alila
Diwa Goa, the first property of the Alila Hotels and Resorts in India, is focussing on tapping the domestic MICE market in the country. Siddharth Savkur, General Manager, Alila Diwa Goa said, “The corporate crowd is looking towards destinations such as Goa to conduct MICE activities. We are keen on tapping this segment as it has tremendous potential. Aside from the MICE market, we will also look to tap the FIT segment in both inbound and domestic travel. The wedding segment has been very successful for our hotel and is very important to us.”
Speaking of working with the travel trade, Savkur said, “Our main feeder market for the hotel is Mumbai. We have sales teams present in Bengaluru, Ahmedabad and Delhi. Additionally, we are seeing a lot of demand from Tier-II cities such as Chandigarh, Surat and Pune. The travel
The travel trade has been crucial in this aspect, especially the domestic consolidators and online travel agents
trade has been crucial in this aspect, especially the domestic consolidators and online travel agents (OTAs) as online is a key focus area for us. Rather than just promoting the hotel, we plan to promote Goa itself as a destination.”
Recently appointed as General Manager for the Alila Diwa Goa, Savkur reiterated that his goals for 2013 are to make inroads into the MICE, corporate and FIT segment as well as see better revenue yields from rooms. “Despite 2012 being a tough year for the travel industry, there hasn’t been much impact on occupancy in Goa yet,” he added.