NE re­mains a sea­sonal des­ti­na­tion

Speaks to Debjit Dutta, Chair­man-adtoi, West Ben­gal and North- East chap­ter to un­der­stand the mile­stones achieved and the chal­lenges faced in the last one year

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Cit­ing a re­cent ex­am­ple, Dutta re­veals, “Tourist trans­porta­tion in the state has al­ways been an area of grave con­cern for the pri­vate tour­op­er­a­tors. Re­cently, there had been a tri­par­tite meet­ing be­tween the Depart­ment of Trans­port- Govern­ment of West Ben­gal, Depart­ment of Tourism-Govern­ment of West Ben­gal and rep­re­sen­ta­tives of dif­fer­ent tourism as­so­ci­a­tions. The meet­ing ad­dressed the op­er­a­tional prob­lems re­lated to the tourist trans­porta­tion in the state. This has re­sulted in the draft­ing of a new pol­icy on All-Ben­gal Con­tact Car­riage per­mit ex­clu­sively for the in­bound tour-op­er­a­tors. It was in­deed a great achieve­ment for ADTOI to be a part of the taskforce, formed in the said meet­ing, to rep­re­sent the tour op­er­a­tors and fi­nalise the draft pro­posal to of­fer high-end trans­porta­tion ser­vice to the tourists vis­it­ing the state.”

Talk­ing about spread­ing aware­ness about the tourism po­ten­tial of Ben­gal and the North­east, Dutta laments, “Un­for­tu­nately, the prod­ucts and cir­cuits of the North­east have not been prop­erly pro­moted or marked in the In­dia do­mes­tic tourist mar­ket, due to lack of aware­ness. It has al­ways been con­sid­ered as a sea­sonal des­ti­na­tion for the price sen­si­tive mass do­mes­tic mar­ket. That is the rea­son why 80 per cent of the des­ti­na­tions of the re­gion are still un­ex­plored. Go­ing above the sea­sonal price war in very few con­ven­tional des­ti­na­tions of West Ben­gal and North East, ADTOI mem­bers have al­ways been en­cour­aged to pro­mote in­no­va­tive and qual­ity do­mes­tic prod­ucts with the high­est level of ser­vice stan­dard across the en­tire un­ex­plored and less-ex­plored des­ti­na­tions of the re­gion.”

The B2B al­liance is of ut­most im­por­tance for the chap­ter. “A ma­jor por­tion of the do­mes­tic in­com­ing traf­fic from the national B2B to this re­gion has been op­er­ated by our mem­bers. Some of our mem­bers have been ex­tremely in­no­va­tive in terms of new prod­uct de­vel­op­ment fo­cus­ing on spe­cific national source mar­kets across the coun­try,” he adds. Tourism

has been one of the key pri­or­ity sec­tors for the West Ben­gal Govern­ment. There have been sig­nif­i­cant ef­forts made by the State Tourism Depart­ment in the re­cent past to de­velop tourism in the state, Dutta says. “Since the in­cep­tion of this chap­ter, ADTOI has been ac­tively in­volved in the state’s con­sis­tent ef­fort to­wards brand­build­ing, prod­uct and in­fras­truc­tural de­vel­op­ment and pro­mo­tion.”

Debjit Dutta

Chair­man-ADTOI West Ben­gal and North-East chap­ter

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