More Fair­monts in In­dia

As the Canada-based ho­tel chain ex­plores op­tions to ex­pand its foot­print to other In­dian cities, Jennifer Fox, Pres­i­dent, Fair­mont Ho­tels & Re­sorts talks about the group’s game plan in In­dia.

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The ho­tel in­dus­try is go­ing through an in­ter­est­ing phase in In­dia. In­ter­na­tional ho­tel chains are in­flu­enced by the grow­ing eco­nomic set­ting and de­mand for more ho­tel rooms across cat­e­gories. Fair­mont Ho­tel and Re­sorts re­mains op­ti­mistic on the long-term growth story of the In­dian hos­pi­tal­ity in­dus­try. This is fur­ther re­in­forced by the In­dia-cen­tric growth strat­egy of sev­eral global ho­tel play­ers, feels Fox. With the sec­tor al­low­ing 100 per cent FDI, In­dia is fully poised to seize the op­por­tu­nity.

Cana­dian lux­ury hos­pi­tal­ity chain Fair­mont en­tered the In­dian mar­ket last year

with a 255-room ho­tel in Jaipur. Ac­cord­ing to Fox, the group is look­ing at de­vel­op­ing city cen­tre ho­tels in ur­ban ar­eas such as Ben­galuru, Delhi and Mum­bai, while des­ti­na­tions such as Goa will serve as at­trac­tive lo­ca­tions to grow the re­sorts port­fo­lio. “We would like to be in the key cities of In­dia such as Delhi, Mum­bai and Ben­galuru, and also re­sort lo­ca­tions. We have signed a let­ter of in­tent for a re­sort in Goa, and also for a prop­erty in Mum­bai. Both should start con­struc­tion in the next few months. We

want to have 12 ho­tels in the next five to 10 years,” she points out.

With the launch of a ho­tel in Jaipur, the In­dian mar­ket has also be­come an im­por­tant arm in the chain’s global growth strat­egy. Talk­ing about the im­por­tance of the In­dia mar­ket, Fox says, “We see sig­nif­i­cant op­por­tu­nity for out­bound travel from In­dia to key Fair­mont mar­kets, in­clud­ing Dubai, Abu Dhabi, Sin­ga­pore, Shang­hai, Bei­jing, in ad­di­tion to lo­ca­tions in Canada, US, Europe and Africa. With the launch of the Fair­mont Jaipur, it will def­i­nitely as­sist us in in­tro­duc­ing In­dian trav­ellers to our brand.”

The ho­tel has re­ceived a pos­i­tive re­sponse since their launch in Au­gust 2012. “Jaipur is part of the fa­mous Golden Tri­an­gle (Delhi-AgraJaipur) which is an ad­van­tage for us. Most of the in­ter­na­tional tourists usu­ally make a point to visit it. More­over, the city of­fers great con­nec­tiv­ity. We had a good re­sponse from both wed­ding and MICE seg­ments; the for­mer be­ing the driv­ing el­e­ment in the months of Au­gust and Septem­ber last year. Ad­di­tion­ally, the Fair­mont loyal cus­tomer’s on­line book­ing has fairly been strong,” she adds.

Jennifer Fox Pres­i­dent Fair­mont Ho­tels & Re­sorts

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