Veena World starts its innings
Veena Patil Hospitality-owned Veena World is the new travel company to enter the market this year. With the aim of making travel affordable for every Indian, the company has already started aggressive plans for expansion.
Our company is focussed on affordable travel for every segment of travellers
The company launched its first sales office in Mumbai and plans to open six more offices in Mumbai and one in Pune in next three months. The sales office was inaugurated by well-known politician Raj Thackeray. Along with extensive sales offices, the company has also appointed 50 PSPs (Preferred Sales Partners) in Maharashtra to offer convenient services to their clients in the state. It will soon introduce B2B online gateway for agents to provide seamless browsing of products and itinerary and later introduce booking channels as well.
Talking on the launch of its new venture, Veena Patil, MD, Veena Patil Hospitality said, “Our initial priorities are to spread awareness about our new brand, bring in the best affordable travel packages for our clients and connect with our travel service providers. We have received immense support from our travel partners and industry in our previous company and expect similar support from this in this venture.” She fur- ther adds, “Our company is focussed on affordable travel for every segment of travellers. We have the best group tour options and also tailor- made packages. Currently, we have multiple specialised divisions – students, women special, honeymooners, senior citizens and corporates. We will keep innovating new products in our product-line and inspire our clients to travel.”
Understanding the need to cater to the growing youth traveller segment, the company is also focussed on social channels. According to Neil Patil, Primary Director, Veena World; social media is one of the best channels for marketing wherein the brand can not only send across a message, but also take feedback from clients. He said, “Apart from having a strong presence on social networks like Facebook, Twitter, etc; we have an enhanced version of web- portal. Our clients can find their requirements in maximum four clicks instead of multiple clicks. We have not cluttered our portal with ads or packages, but tried to keep it clean and user- friendly. We will soon introduce online booking channels for our clients.
Veena Patil, Shailesh Patil, Sudhir Patil and Sunila Patil moved out from Kesari Tours - one of the biggest family-owned tour companies in India to launch Veena World. Niel Patil, son of Veena and Sudhir Patil has also started his career in Indian tourism sector with Veena World.”
MD Veena Patil Hospitality