YES Bank Travel Cards for States

Yes Bank is already working out strategic partnerships and tie-ups for its Yes Bank-Incredible India Travel Card aimed at doing away with hassles of carrying currency…

Yes Bank has been involved in various strategic initiatives with the State Tourism Boards. But, lately their strategic team has been working hard for taking away the hassle of carrying cash to experience Incredible India.

“Our Yes BankIncredible India Travel Card is aimed at an overall objective of providing convenience to tourists while they travel within India.

It will lessen carrying physical cash while in India and can be used at all MasterCard merchants and ATMs,”

said Tushar Pandey, Senior President and Country Head, Strategic Initiatives, Government & Advisory (SIGA), Yes Bank.

“Strategic partnerships and tie-ups for setting up industry specific sales and distribution channels are currently being developed for the card. Going ahead, it would be enriched with attractive value add- ons to enrich the product offering, and further strengthen the country’s image as a diverse and world-class destination,” he added.

Moreover, going forward, the bank wants to replicate the success of its national venture to get more specific and also to make it a big hit with various states.

“As a derivative, the bank is looking at replicating the model for state specific cards, catering to the states’ USP, or core tourism theme, bundling relevant offers and packages to enable the creation of a seamless and cashless tourist infrastructure,” said Pandey. The Strategic Initiatives, Government & Advisory (SIGA) is the government relationship, advisory and development research arm within Yes Bank. As a division unique to the banking industry, SIGA fosters strong engagement with governments, and their various agencies & programmes.

“Among the key initiatives our bank had undertaken towards taking tourism development forward in the states include mandate to prepare Vision Document on Tourism for Tourism Corporation of Gujarat Limited (TCGL); role of transaction advisor for Development of Tourism Infrastructure through privatisation of land parcels on PPP mode for Madhya Pradesh Tourism among other such initiatives,” said Pandey.

“Since tourism involves contribution from a multitude of sectors, and banks being a common participant across these, they bring with them the knowledge and expertise to streamline systems and processes as well as ensure efficient product delivery,” he added.