The MICE market in India is huge: Eberhard

For FIT travel, the source market is mostly Mumbai, Delhi, Bengaluru and Kolkata. The experienced traveller who travelled with a group a few years back is now maturing and travelling on his own. For group travel, we go into Tier II and Tier III cities and now with the average income also going up, more people living in the Tier II and Tier III cities are keen to travel abroad. In group travel, we understand it’s their first time in Switzerland so they want security, a tour guide and Indian food. That’s why we go with those larger operators like Thomas Cook, and Cox and Kings in this market. For the incentive market, as the economy develops and more and more companies set up offices in India, the employers want to retain their employees and keep them happy, so incentive travel is growing really strong. In European markets, the most demand in the incentive markets is coming out of India. We also have the maximum number of requests for proposals from India.”