Tie-up with France

TravTalk - India - - Nto -

In­tro­duc­tion of new routes is not the only thing that Switzer­land is look­ing at to in­crease ar­rivals from In­dia. It is also com­ing to­gether with France to woo vis­i­tors from In­dia, China and Brazil. In­form­ing about the new de­vel­op­ment, Eber­hard says, "From next year, we will start work­ing to­gether with France in In­dia, China and Brazil mar­kets. We see Paris and Switzer­land as a great com­bi­na­tion. We just signed a let­ter of in­tent a few weeks ago and we want to start from Jan 1, 2014. We’ll be do­ing fam trips with tour op­er­a­tors and me­dia, we might also do some work­shops in In­dia where rep­re­sen­ta­tives from the two coun­tries will be present. Per­haps in the fu­ture we will have Italy and Ger­many join­ing. We are hop­ing to stim­u­late travel be­tween the two coun­tries so France gets some vis­i­tors from Switzer­land and Switzer­land gets vis­i­tors from France. We haven’t yet de­cided on the de­tails, but in the up­com­ing weeks, we will sit and work out the de­tails."

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