Tie-up with France
Introduction of new routes is not the only thing that Switzerland is looking at to increase arrivals from India. It is also coming together with France to woo visitors from India, China and Brazil. Informing about the new development, Eberhard says, "From next year, we will start working together with France in India, China and Brazil markets. We see Paris and Switzerland as a great combination. We just signed a letter of intent a few weeks ago and we want to start from Jan 1, 2014. We’ll be doing fam trips with tour operators and media, we might also do some workshops in India where representatives from the two countries will be present. Perhaps in the future we will have Italy and Germany joining. We are hoping to stimulate travel between the two countries so France gets some visitors from Switzerland and Switzerland gets visitors from France. We haven’t yet decided on the details, but in the upcoming weeks, we will sit and work out the details."