15 states support MOT MICE dream
A total of fifteen states have already come forward under the aegis of MOT with land-banks to avail the opportunity for building infrastructure and gain from the MICE momentum all over the world…
India has been taking rapid strides forward in promotion and development of niche tourist segments, including MICE. The recently- concluded UNWTO conference on Sustainable Development; UNWTO Regional Commissions’ meet; International Buddhist Conclave; and PATA Travel Mart, to name a few, had been important events from tourism perspective that showcased a modern India to the world. “It’s our Minister’s vision to develop India as the best MICE destination in the world.
It’s our ministry’s endeavour to focus, develop and inform the world about the state- of-the-art MICE facilities available across India.
Today, we have adopted promotional strategies and synergised campaigns in association with the travel trade and state governments to increase India’s share in the global MICE market,” said Anand Kumar, Joint Secretary, Ministry of Tourism, Government of India.
India has been attracting increasing number of MICE events all the year and improving its international rankings as a host of everincreasing MICE activities backed by world-class facilities in Delhi, Hyderabad, Mumbai, etc.
“In addition to growing our presence in meetings, incentives and events segment; India is well poised to attract large conventions. One needs to acknowledge that India is one of the fastest-growing economies
with immense business opportunities. Hence, all the large-format international conventions with rotational policy are now keen to conduct their convention in India,” said Anand.
There is no denying that, in many states, the MICE facilities are still not developed to match international standards. The Ministry of Tourism has mobilised all such states to come forward with availability of land, where either large integrated convention centres, or medium to small convention amenities could be build under PPP mode.
“Fifteen states have already come forward to avail the opportunity to build MICE infrastructure. Further, we are participating in all MICE fairs and exhibitions; and organising seminars, workshops, and road-shows to promote MICE in the country. We have also been inviting the media and mice operators to showcase India. The 25 year celebration of our ICPB under the aegis of the Ministry in August 2013 will highlight all said initiatives,” said Kumar. Earlier in March,
K Chiranjeevi, Minister for Tourism, Government of India had met with the Finance Minister to request for additional convention facilities in India. “We are keen to develop India as the
numero uno MICE destination. I have met with the Finance Minister for additional allocation for Tourism Ministry to set up 10 convention-cum-exhibition centres across the country for the promotion of MICE Tourism,” Chiranjeevi had said.