In­dia gains big at World Travel Mar­ket 2012

The con­tracts signed at WTM 2012 with WTM Buy­ers’ Club mem­bers will gen­er­ate more than £253 mil­lion for ex­hibitors from Asia Pa­cific, In­dian Ocean and the In­dia re­gions.

TravTalk - India - - Exhibitions -

An in­de­pen­dent anal­y­sis, by Fu­sion Com­mu­ni­ca­tions, of WTM 2012 re­veals this, the fig­ure is a mas­sive 51% higher than WTM 2011’s £168 mil­lion in deals for the re­gions. For WTM 2012, Asia had 13 first-time ex­hibitors – such

The amount of busi­ness WTM 2012 con­ducted for all our ex­hibitors from the Asia and In­dia re­gion is phe­nom­e­nal

as China South­ern Air­ways – which demon­strated the growth in China’s travel in­dus­try. The event also wit­nessed the emer­gence of newer tourism des­ti­na­tions such as Viet­nam, Uzbek­istan and Kyr­gyzs­tan, rep­re­sented by the likes of Vic­to­ria Viet­nam Group, Saigon­tourist, Uzbek­tourism and the Kyr­gyz As­so­ci­a­tion of Tour Op­er­a­tors. Fur­ther­more, In­dia had its own ded­i­cated stand­alone re­gion at WTM 2012, with 12 new ex­hibitors, in­clud­ing Brys Ho­tels, In­bound Tour Op­er­a­tor Coun­cil ( ITOC) - West Ben­gal, ITC Limited and Odisha Tourism. Both re­gions were also strongly rep­re­sented at the WTM Speed Net­work­ing events. Ex­hibitors took ad­van­tage of the chance to meet con­tacts briefly be­fore the event opened and ar­range a more de­tailed dis­cus­sion later. Over­all, WTM 2012 will gen- er­ate £ 1,860m of busi­ness for all ex­hibitors be­fore WTM 2013 opens on Novem­ber 4. WTM con­tin- ues to gen­er­ate dou­ble-digit busi­ness growth for the global travel in­dus­try de­spite the gloomy eco­nomic pic­ture of the past few years. Last year’s to­tal busi­ness fig­ure of £1,860m is 13% higher than 2011’ s £ 1,653m, which was 16% ahead of 2010’ s £ 1,425m, with the 2010 sum rep­re­sent­ing a 25% hike on 2009. Si­mon Press , Di­rec­tor, Reed Travel Exhibitions, World Travel Mar­ket, said, “The amount of busi­ness WTM 2012 con­ducted for all our ex­hibitors from the Asia and In­dia re­gion is phe­nom­e­nal and a tes­ta­ment to WTM’s role in fa­cil­i­tat­ing busi­ness on a truly global scale.”

Si­mon Press Di­rec­tor, Reed Travel Ex­hi­bi­tions, World Travel Mar­ket

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