India gains big at World Travel Market 2012
The contracts signed at WTM 2012 with WTM Buyers’ Club members will generate more than £253 million for exhibitors from Asia Pacific, Indian Ocean and the India regions.
An independent analysis, by Fusion Communications, of WTM 2012 reveals this, the figure is a massive 51% higher than WTM 2011’s £168 million in deals for the regions. For WTM 2012, Asia had 13 first-time exhibitors – such
The amount of business WTM 2012 conducted for all our exhibitors from the Asia and India region is phenomenal
as China Southern Airways – which demonstrated the growth in China’s travel industry. The event also witnessed the emergence of newer tourism destinations such as Vietnam, Uzbekistan and Kyrgyzstan, represented by the likes of Victoria Vietnam Group, Saigontourist, Uzbektourism and the Kyrgyz Association of Tour Operators. Furthermore, India had its own dedicated standalone region at WTM 2012, with 12 new exhibitors, including Brys Hotels, Inbound Tour Operator Council ( ITOC) - West Bengal, ITC Limited and Odisha Tourism. Both regions were also strongly represented at the WTM Speed Networking events. Exhibitors took advantage of the chance to meet contacts briefly before the event opened and arrange a more detailed discussion later. Overall, WTM 2012 will gen- erate £ 1,860m of business for all exhibitors before WTM 2013 opens on November 4. WTM contin- ues to generate double-digit business growth for the global travel industry despite the gloomy economic picture of the past few years. Last year’s total business figure of £1,860m is 13% higher than 2011’ s £ 1,653m, which was 16% ahead of 2010’ s £ 1,425m, with the 2010 sum representing a 25% hike on 2009. Simon Press , Director, Reed Travel Exhibitions, World Travel Market, said, “The amount of business WTM 2012 conducted for all our exhibitors from the Asia and India region is phenomenal and a testament to WTM’s role in facilitating business on a truly global scale.”
Simon Press Director, Reed Travel Exhibitions, World Travel Market