Promoting Self-drive
Madhav Pai, Director–Leisure Travel (Outbound), Thomas Cook India, informed, “With regards to promoting selfdrive tours to our clients’ over the last five years; our FIT brochures have introduced various elements of self-drive options which range from budget trips to super-luxury decadent car drives in Italy under our ‘Indulgence’ brand.” The national tourism boards too plan to work extensively with the Indian travel trade to promote self-drive in the country. Mannix- Opie revealed, “Tourism New Zealand will include a module on self-drive tours in its online training programme. Other activities for the Indian market will include joint marketing campaign partnerships, familiarisation opportunities and participation at events, such as attendance at SATTE and Tourism New Zealand’s own organised event, Kiwi Link India.