Road Blocks
The main challenge to selling self drive in India is that it is still a fairly niche product finding favour only with the well-travelled and confident Indian. The mass (volume) segment still prefers the comfort of group tours and evolves to the pre-packaged FIT itineraries. Suri also said that barring the US, right hand drive destinations still held a challenge for Indian travellers. “With steep parking rates, high taxes on autos, especially in metro cities, public transport works out far more effective and economical than a self-drive to most tourists.”