Cruise to­wards higher com­mis­sions

In the com­pet­i­tive times where air­line com­mis­sions are dwin­dling, a new al­liance be­tween cruise pro­fes­sion­als, travel agents and tour op­er­a­tors is the way for­ward.

TravTalk - India - - Cruises -

With cruise hol­i­days as an al­ter­na­tive to landbased va­ca­tions, it was ex­pected to take off in a big way par­tic­u­larly be­cause of its all- inclusive ap­peal. How­ever, the po­ten­tial of cruise tourism in In­dia is still un­tapped. In com­pet­i­tive times, where air­line com­mis­sions are dwin­dling, a new al­liance be­tween cruise pro­fes­sion­als and the travel agents and tour op­er­a­tors is the way for­ward.

Feels Sid­dharth Roy, Se­nior Vice Pres­i­dent Busi­ness De­vel­op­ment, AMA Water­ways, “This is a very good op­por­tu­nity for the travel agents and tour op­er­a­tors, as com­mis­sions from cruise are huge. For our com­pany, travel agents can rake in com­mis­sions as high as 30 per cent. Thus, stake­hold­ers should con­tinue ed­u­cat­ing and up­dat­ing the travel trade about cruise prod­ucts.”

The po­ten­tial of In­dia in coastal cruis­ing is huge com­pared to river cruis­ing

With river tourism be­ing at a nascent stage in In­dia to at­tract In­dian tourists, cruise stake­hold­ers

Mar­ket­ing for the pro­mo­tion of do­mes­tic cruise tourism is in­dis­pens­able

should pro­vide world-class prod­ucts to their clients. Their prod­ucts should be ex­cel­lent, opines Ratna Chadha, Chief Ex­ec­u­tive, TIRUN Travel Mar­ket­ing and In­dia Rep­re­sen­ta­tive, Royal Caribbean Cruises. “A com­plex tax regime, along with te­dious im­mi­gra­tion pro­cesses, is cost­ing the In­dian govern­ment pre­cious for­eign ex­change. To bring an in­ter­na­tional cruise ex­pe­ri­ence to the In­dian back­wa­ters, the govern­ment has to mod­u­late cruise poli­cies,” she says.

Nishith Sax­ena, Di­rec­tor, Cruise Pro­fes­sion­als opines, “In­dia has two op­tions for the pro­mo­tion of cruise tourism. One is river cruis­ing and the other is coastal cruis­ing. Each port has some­thing dif­fer­ent to of­fer to a pas­sen­ger, but un­for­tu­nately we have not been able to pack­age it and present it to for­eign cruise lines in a com­pos­ite man­ner.”

Talk­ing about the im­por­tance of do­mes­tic cruise tourism, Naresh Rawal, Vice Pres­i­dent, Sales, South Asia, Rus­sia, Mid­dle

Stake­hold­ers should con­tinue ed­u­cat­ing the travel trade about cruise prod­ucts

East and South Africa, Star Cruises con­firms, “Mar­ket­ing for the pro­mo­tion of do­mes­tic cruise tourism is in­dis­pensa-

The govern­ment has to mod­u­late cruise poli­cies to bring in­ter­na­tional op­er­a­tors here

ble. Stake­hold­ers should mar­ket cruise prod­ucts in the right man­ner at the right time.”

Ratna Chadha Chief Ex­ec­u­tive, TIRUN Travel Mar­ket­ing and In­dia Rep­re­sen­ta­tive, Royal Caribbean Cruises

Nishith Sax­ena Di­rec­tor Cruise Pro­fes­sion­als

Siddharth Roy Se­nior Vice Pres­i­dent Busi­ness De­vel­op­ment, AMA Wa­ter­ways

Naresh Rawal VP, Sales, South Asia, Rus­sia, ME and South Africa, Star Cruises

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