Cruise towards higher commissions
In the competitive times where airline commissions are dwindling, a new alliance between cruise professionals, travel agents and tour operators is the way forward.
With cruise holidays as an alternative to landbased vacations, it was expected to take off in a big way particularly because of its all- inclusive appeal. However, the potential of cruise tourism in India is still untapped. In competitive times, where airline commissions are dwindling, a new alliance between cruise professionals and the travel agents and tour operators is the way forward.
Feels Siddharth Roy, Senior Vice President Business Development, AMA Waterways, “This is a very good opportunity for the travel agents and tour operators, as commissions from cruise are huge. For our company, travel agents can rake in commissions as high as 30 per cent. Thus, stakeholders should continue educating and updating the travel trade about cruise products.”
The potential of India in coastal cruising is huge compared to river cruising
With river tourism being at a nascent stage in India to attract Indian tourists, cruise stakeholders
Marketing for the promotion of domestic cruise tourism is indispensable
should provide world-class products to their clients. Their products should be excellent, opines Ratna Chadha, Chief Executive, TIRUN Travel Marketing and India Representative, Royal Caribbean Cruises. “A complex tax regime, along with tedious immigration processes, is costing the Indian government precious foreign exchange. To bring an international cruise experience to the Indian backwaters, the government has to modulate cruise policies,” she says.
Nishith Saxena, Director, Cruise Professionals opines, “India has two options for the promotion of cruise tourism. One is river cruising and the other is coastal cruising. Each port has something different to offer to a passenger, but unfortunately we have not been able to package it and present it to foreign cruise lines in a composite manner.”
Talking about the importance of domestic cruise tourism, Naresh Rawal, Vice President, Sales, South Asia, Russia, Middle
Stakeholders should continue educating the travel trade about cruise products
East and South Africa, Star Cruises confirms, “Marketing for the promotion of domestic cruise tourism is indispensa-
The government has to modulate cruise policies to bring international operators here
ble. Stakeholders should market cruise products in the right manner at the right time.”
Ratna Chadha Chief Executive, TIRUN Travel Marketing and India Representative, Royal Caribbean Cruises
Nishith Saxena Director Cruise Professionals
Siddharth Roy Senior Vice President Business Development, AMA Waterways
Naresh Rawal VP, Sales, South Asia, Russia, ME and South Africa, Star Cruises