IBTM India debuts this September
Shinu Pillai, Project Manager, IBTM India, Reed Travel Exhibitions, talks about IBTM India, which is the firstof-its-kind to focus on inbound and outbound business.
Q. What are your expectations from IBTM India?
The first IBTM India will take place at the Grand Hyatt in the financial hub of Mumbai from September 12-14, 2013. The show will provide an integrated platform for the MICE and Business Travel sectors to come together and transact business, share knowledge and network over three days. IBTM India will provide a tabletop format for a select group of 100 exhibitors to meet with 100 top meetings, incentives and events planners for highlytargeted one- to- one meetings and networking.
We are introducing a mutual match- making strategy for IBTM India, which is different from each of the other shows in the IBTM portfolio. This will affect the way in which buyers and exhibitors are matched for meetings, as both parties will have the opportunity to choose
Shinu Pillai Project Manager IBTM India, Reed Travel Exhibitions who they would like to meet with prior to the event. We believe that this format will benefit both buyers and exhibitors, promoting valuable and profitable business meetings.
Q. Why did you choose Mumbai as the venue?
Mumbai, where IBTM India will be hosted, is the commercial and financial capital of India. The city houses India’s major corporates and multinational companies, thus offering a great buyer base for the show. Mumbai sets the perfect stage for IBTM India with its vibrant culture.
Q. Yourcommenton the MICE market in India?
India holds enormous potential for the MICE industry with a projected GDP growth of over 8% in the next five years. The global MICE industry associations such as Site, ICCA and ACTE are very active in this market. We work closely with each of these organisations to bring together every aspect of the MICE industry through IBTM India. We are committed to integrating, educating and elevating the standards of India’s meetings industry.