Now con­ven­tions to get ‘ex­port’ sta­tus

Chan­der Man­shara­mani, Vice Chair­man, In­dia Con­ven­tion Pro­mo­tion Bureau (ICPB) talks about the re­cent ini­tia­tives taken for boost­ing MICE.

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This fis­cal year has be­gun on a good note for the con­ven­tion in­dus­try. “In­dia has been ranked 25th in the best con­ven­tion des­ti­na­tions of the world. This rank­ing was given by ICCA in its last AMEX meet in May. Last year, In­dia ranked at 33rd po­si­tion. Hence, this is a big gain,” Man­shara­mani re­vealed in an ex­clu­sive in­ter­view with .

Also, ICPB re­cently had a meet­ing with the Ad­di­tional Sec­re­tary, Min­istry of Com­merce in June. “They have agreed to give the con­ven­tion in­dus­try an 'ex­port in­dus­try' sta­tus soon. This will be a game changer for the in­dus­try,” he added.

ICPB has geared up for its 25th year of ex­is­tence with a slew of ini­tia­tives that will be rolled out in the next few months. “

We have al­ready done a re­search on the eco­nomic im­pact on a par­tic­u­lar city when it hosts a con­ven­tion.

Post this, we will do re­gional work­shops dur­ing the 25th year of ICPB in most state cap­i­tals. The idea is to in­volve the state gov­ern­ments and pri­vate stake­hold­ers for th­ese work­shops. Ear­lier, peo­ple were talk­ing about the use­ful­ness of con­ven­tions, but no­body re­ally had ap­proached the states to ed­u­cate them on the eco­nomic ben­e­fits of the same,” the Vice Chair­man said.

Along with the re­gional work­shops, ICPB will host road­shows in many cities. “We will in­vite lo­cal buy­ers and en­lighten them on how they should bid for in­ter­na­tional exhibitions and how ICPB can help them in pre­par­ing such bid­ding doc- uments,” he in­formed. The road­shows will be con­ducted in six cities start­ing with Mum­bai in Au­gust. This will be fol­lowed by Chen­nai, Hyderabad, Kolkata, Chandi­garh and Jaipur in the com­ing months. The or­der in which ICPB will host the road­shows will also de­pend on the avail­abil­ity of the state gov­ern­ments, but the idea is to fin­ish the road­shows by the end of March 2014. Anand Kumar, ICPB Chair­man and Joint Sec­re­tary, Min­istry of Tourism, Govern­ment of In­dia, is in touch with the state of­fi­cials for the same,” he con­firmed.

Most of the for­eign or­gan­i­sa­tions feel there are two road­blocks to bring in­ter­na­tional con­fer­ences to In­dia. Firstly, there are many per­mis­sions re­quired and se­condly, the visa rules need to be made less strin­gent. Re­gard­ing this, ICPB had a meet­ing with the Chief Sec­re­tary, Govt. of Ma­ha­rash­tra and Prin­ci­pal Sec­re­tary-Tourism, Govt. of

Ma­ha­rash­tra and de­cided that a nodal agency for one-win­dow clear­ance is needed to grant all th­ese per­mis­sions In prin­ci­ple, Ma­ha­rash­tra Govt. has agreed they will ap­point Ma­ha­rash­tra Tourism De­vel­op­ment Cor­po­ra­tion ( MTDC) as a nodal agency for get­ting all the per­mis­sions, he elab­o­rated. “In Delhi, we are re­quest­ing the Min­istry of Home Af­fairs to ap­point ICPB as nodal agency for visa pur­poses,” he added. Re­gard­ing man­power train­ing, Man­shara­mani opined, “To bid for in­ter­na­tional MICE, in­ter­na­tional stan­dards for train­ing is im­per­a­tive.”

Chan­der Man­shara­mani Vice Chair­man ICPB

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