Lessons learnt from Indian aviation
If people say the market is shrinking, that’s because other players aren’t doing it right. The key for us is in our discipline and focus. India still hasn’t seen a true low-cost carrier, even Air Deccan got the cost management wrong. AirAsia India would try and avoid the mistakes made by India’s first low-fare airline. “Probably Air Deccan opened up too fast, but the vision of Air Deccan was right. But it messed up with the fundamentals by expanding fast and inducting ATRs (small turboprop planes). We will be focusing on having all Airbus 320 aircraft and point-to-point services.” The airline will also stick to its model on aircraft ownership. The key is to have low fares everyday. We were the lowest cost airline when we started 11 years ago and we are still the lowest cost airline. It is our religion and in our DNA.