Lessons learnt from In­dian avi­a­tion

TravTalk - India - - Cover Story -

If peo­ple say the mar­ket is shrink­ing, that’s be­cause other play­ers aren’t do­ing it right. The key for us is in our dis­ci­pline and fo­cus. In­dia still hasn’t seen a true low-cost car­rier, even Air Dec­can got the cost man­age­ment wrong. AirAsia In­dia would try and avoid the mis­takes made by In­dia’s first low-fare air­line. “Prob­a­bly Air Dec­can opened up too fast, but the vi­sion of Air Dec­can was right. But it messed up with the fun­da­men­tals by ex­pand­ing fast and in­duct­ing ATRs (small tur­bo­prop planes). We will be fo­cus­ing on hav­ing all Air­bus 320 air­craft and point-to-point ser­vices.” The air­line will also stick to its model on air­craft own­er­ship. The key is to have low fares ev­ery­day. We were the low­est cost air­line when we started 11 years ago and we are still the low­est cost air­line. It is our re­li­gion and in our DNA.

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