‘Agents as ambassadors’
Hosting the 1st workshop of LAN & TAM South America Specialist program; Thierry Curey, General Manager South Asia, LATAM Airlines Group, talks about the importance of the travel trade community.
We saw good acceptance from the Indian market. It’s very encouraging because we see the potential that it has shown, and we feel the necessity to work better in this market. South America is a new option for those who have already explored many destinations. We feel there is a strong demand, but there is a lack of information about these destinations, and also regarding our airlines. Through this new programme, we would like to raise awareness and educate travel agents. With time, we would certify them as specialists; this is our goal in order to create more awareness to South American destinations
We are at a stage in which we are focussing all our efforts on the trade and travel agents. We want them to be our ambassadors. In this way, all our marketing efforts are targetted towards the trade.
We are also developing this programme in Mumbai. For the next workshop, which will be held by the first half of next year, we will promote Argentina and Columbia. There will be other workshops promoting different destinations, too. We also have an advanced programme that will be held in 2015 and 2016.