‘In­dia a dy­namic mar­ket’

In 2012, Florida recorded 55,000 In­dian visi­tors and is tar­get­ing 60,000 visi­tors from In­dia in 2013 and 66,000 visi­tors in 2014.

TravTalk - India - - Nto - LYAN­DRA D’SOUZA

Vis­it­Florida, the of­fi­cial tourism mar­ket­ing com­pany for the state of Florida in the US, plans to in­tro­duce its online train­ing pro­gramme ‘Florida Spe­cial­ist’ in the coun­try in Jan­uary 2014. Tracy Vaughan, Di­rec­tor, In­ter­na­tional Mar­ket­ing & Events, Visit Florida said, “In­dia and China are two of the big­gest emerg­ing mar­kets in the world and ex­tremely im­por­tant for us. The In­dian travel trade are our big­gest part­ners in this mar­ket and our en­deav­our is to in­crease their desti­na­tion and prod­uct knowl­edge. In­dia is one of the top source mar­kets for the US and our goal is to fur­ther de­velop this dy­namic and grow­ing mar­ket.”

Mainly fo­cussing on the leisure seg­ment from In­dia, Vist Florida is pro­mot­ing des­ti­na­tions such as Or­lando, Mi­ami, the Florida Keys and the Space Coast which in­cludes Kennedy Space Cen­tre in In­dia. The Cir­cle Tour in Florida is another fo­cus area. Vaughan re­vealed, “The Cir­cle Tour is very pop- ular with trav­ellers from other parts of the world and now we would like In­dian trav­ellers to ex­pe­ri­ence it as well. The Cir­cle Tour gives visi­tors the op­por­tu­nity to visit both the East and West Coast of Florida which are very dif­fer­ent from each other.”

Vaughan also added that aside from the online train­ing pro­gramme, the tourism board also has ex­ten­sive ac­tiv­i­ties planned to en­gage with the In­dian travel agents. She in­formed, “We re­cently con­ducted our firstever VIP sig­na­ture event in Mum­bai. Ad­di­tion­ally, we also paid sales calls to travel agents and tour op­er­a­tors in Mum­bai and Delhi. They are our main tar­get cities in the coun­try, as both have the largest out­bound traf­fic in In­dia. Be­sides this, we will also con­duct sem­i­nars, work­shops and off­line train­ing pro­grammes for front­line staff of travel agen­cies in met­ros and Tier-II cities across In­dia.”

In­dia is one of the top source mar­kets for the US and our goal is to fur­ther de­velop this dy­namic mar­ket

Tracy Vaughan Di­rec­tor, In­ter­na­tional Mar­ket­ing & Events, Visit Florida

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