‘India a dynamic market’
In 2012, Florida recorded 55,000 Indian visitors and is targeting 60,000 visitors from India in 2013 and 66,000 visitors in 2014.
VisitFlorida, the official tourism marketing company for the state of Florida in the US, plans to introduce its online training programme ‘Florida Specialist’ in the country in January 2014. Tracy Vaughan, Director, International Marketing & Events, Visit Florida said, “India and China are two of the biggest emerging markets in the world and extremely important for us. The Indian travel trade are our biggest partners in this market and our endeavour is to increase their destination and product knowledge. India is one of the top source markets for the US and our goal is to further develop this dynamic and growing market.”
Mainly focussing on the leisure segment from India, Vist Florida is promoting destinations such as Orlando, Miami, the Florida Keys and the Space Coast which includes Kennedy Space Centre in India. The Circle Tour in Florida is another focus area. Vaughan revealed, “The Circle Tour is very pop- ular with travellers from other parts of the world and now we would like Indian travellers to experience it as well. The Circle Tour gives visitors the opportunity to visit both the East and West Coast of Florida which are very different from each other.”
Vaughan also added that aside from the online training programme, the tourism board also has extensive activities planned to engage with the Indian travel agents. She informed, “We recently conducted our firstever VIP signature event in Mumbai. Additionally, we also paid sales calls to travel agents and tour operators in Mumbai and Delhi. They are our main target cities in the country, as both have the largest outbound traffic in India. Besides this, we will also conduct seminars, workshops and offline training programmes for frontline staff of travel agencies in metros and Tier-II cities across India.”
India is one of the top source markets for the US and our goal is to further develop this dynamic market
Tracy Vaughan Director, International Marketing & Events, Visit Florida