For has­sle-free, af­ford­able com­mu­ni­ca­tion

Gau­rav Dhawan, Ex­ec­u­tive Di­rec­tor, Clay Tele­com, talks about his com­pany’s growth plans, new pack­ages, new of­fices and the unique plans that they are mak­ing avail­able to trav­ellers for ITB Asia this year.

TravTalk - India - - Technology - PE­DEN DOMA BHUTIA

What are your growth plans for the fu­ture?

Our fo­cus re­mains on ex­ceed­ing cus­tomer ex­pec­ta­tions by ful­fill­ing their in­ter­na­tional com­mu­ni­ca­tion needs at an eco­nom­i­cal price. We are the first brand of choice for tele­com ser­vice of world lead­ers like Amer­i­can Ex­press, Kuoni Trav­els and FCM. Our growth plan is to ex­pand our ser­vices in the In­dian mar­ket by build­ing our dis­tri­bu­tion model through­out the coun­try. Clay Tele­com has added over 200 dis­trib­u­tors for its prod­ucts in the last one year alone and our tar­get is to grow at 100% in the next two quar­ters. We have just launched an un­lim­ited data bun­dle op­tion which cov­ers 120 coun­tries with one SIM. The pres­ence has been ex­panded from In­dia to four other coun­tries in re­tail op­er­a­tions, in­clud­ing USA, UK, Ja­pan and S. Korea. In ad­di­tion, we have planned to spend US$ 2.5 mil­lion on mar­ket­ing, en­hanc­ing dis­tri­bu­tion net­work, loy­alty pro­grams & IT in­fra­struc­ture.

How much has tech­nol­ogy changed the way we travel th­ese days?

The ad­vent of mo­bile apps en­able peo­ple to book tick­ets; make pay­ments; check-in online; make ho­tel reser­va­tions and so on. How­ever, roam­ing ex­penses dis­cour­age trav­ellers to carry their phones dur­ing their in­ter­na­tional trips. Clay Tele­com has in­tro­duced in­ter­na­tional mo­bil­ity so­lu­tions wherein trav­ellers can re­serve a mo­bile num­ber of a desti­na­tion coun­try and share it with oth­ers be­fore trav­el­ling. They can also bun­dle their voice plan with data ser­vices to ac­cess e-mails and browse in­ter­net, while they are on the move. To have a bet­ter mix of price and tech­nol­ogy, Clay Tele­com has launched full MVNO in top travel mar­kets. This en­ables us to cre­ate unique prod­ucts for trav­ellers and al­lows us to man­age the en­tire cus­tomer cy­cle from our back of­fices in In­dia.

How has the in­dus­try de­vel­oped in the last five years?

While leisure trav­ellers give pref­er­ence to South­east Asian coun­tries, MICE move­ments are also be­ing or­gan­ised at new for­eign des­ti­na­tions. The launch of online por­tals has also be­come a suc­cess­ful chan­nel through which trav­ellers can book the best deals with a few clicks. Keep­ing in view the mar­ket trends, Clay Tele­com has launched com­pli­men­tary of­fers for leisure, MICE and cor­po­rate trav­ellers. It has helped us to in­crease the mar­ket share by 30% in the last five years. The de­mand for data bun­dles along with voice has also gone up sig­nif­i­cantly.

Will the de­pre­ci­at­ing value of the Ru­pee af­fect your busi­ness as well?

Com­pared to last year, busi­ness has been slightly low as peo­ple are now con­scious about spend­ing on in­ter­na­tional travel. But, peo­ple are now opt­ing for our ser­vices more than ever as it not only helps them save costs, but it also helps them pay in Ru­pee, hence sav­ing pre­cious for­eign ex­change.

What are you of­fer­ing for ITB Asia this year?

To cater this event, we have a spe­cial plan for trav­ellers wherein they can take Closed User Group (CUG) plans, free in­com­ing calls, free us­age plans, add- on bun­dle packs and so on.

Gau­rav Dhawan Ex­ec­u­tive Di­rec­tor Clay Tele­com

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