For hassle-free, affordable communication
Gaurav Dhawan, Executive Director, Clay Telecom, talks about his company’s growth plans, new packages, new offices and the unique plans that they are making available to travellers for ITB Asia this year.
What are your growth plans for the future?
Our focus remains on exceeding customer expectations by fulfilling their international communication needs at an economical price. We are the first brand of choice for telecom service of world leaders like American Express, Kuoni Travels and FCM. Our growth plan is to expand our services in the Indian market by building our distribution model throughout the country. Clay Telecom has added over 200 distributors for its products in the last one year alone and our target is to grow at 100% in the next two quarters. We have just launched an unlimited data bundle option which covers 120 countries with one SIM. The presence has been expanded from India to four other countries in retail operations, including USA, UK, Japan and S. Korea. In addition, we have planned to spend US$ 2.5 million on marketing, enhancing distribution network, loyalty programs & IT infrastructure.
How much has technology changed the way we travel these days?
The advent of mobile apps enable people to book tickets; make payments; check-in online; make hotel reservations and so on. However, roaming expenses discourage travellers to carry their phones during their international trips. Clay Telecom has introduced international mobility solutions wherein travellers can reserve a mobile number of a destination country and share it with others before travelling. They can also bundle their voice plan with data services to access e-mails and browse internet, while they are on the move. To have a better mix of price and technology, Clay Telecom has launched full MVNO in top travel markets. This enables us to create unique products for travellers and allows us to manage the entire customer cycle from our back offices in India.
How has the industry developed in the last five years?
While leisure travellers give preference to Southeast Asian countries, MICE movements are also being organised at new foreign destinations. The launch of online portals has also become a successful channel through which travellers can book the best deals with a few clicks. Keeping in view the market trends, Clay Telecom has launched complimentary offers for leisure, MICE and corporate travellers. It has helped us to increase the market share by 30% in the last five years. The demand for data bundles along with voice has also gone up significantly.
Will the depreciating value of the Rupee affect your business as well?
Compared to last year, business has been slightly low as people are now conscious about spending on international travel. But, people are now opting for our services more than ever as it not only helps them save costs, but it also helps them pay in Rupee, hence saving precious foreign exchange.
What are you offering for ITB Asia this year?
To cater this event, we have a special plan for travellers wherein they can take Closed User Group (CUG) plans, free incoming calls, free usage plans, add- on bundle packs and so on.
Gaurav Dhawan Executive Director Clay Telecom